DIGITAL MARKETING SPECIALIST

De’ Longhi Appliances S.r.l.; Barcelona; Híbrido; EUR 38.000 - 54.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model (2 days smart work)

Health insurance

Restaurant cards

Free parking

Birthday day off

Full training package

Descripción de la vacante

De'Longhi Group Spain is seeking a Digital Marketing Specialist to drive an integrated media strategy for assigned brands. You will collaborate with Brand Managers, PR/media agencies, and creators to boost visibility, optimize media ROI, and support local initiatives.

The role requires 3–5 years in integrated media and analytics, expertise in GA4, Meta/TikTok/GAds, and a data-driven mindset. A hybrid work model and comprehensive benefits are offered.

Formación

• 3–5 years hands-on Integrated Media and Analytics experience.
• FMCG or Consumer Electronics background valued.
• Bachelor’s or Master’s degree in a related field.
• Fluency in Spanish and business English; willingness to travel.

Responsabilidades

• Define and execute paid media campaigns (Social, Search, Programmatic, Display) to optimize ROAS and CPA.
• Lead end-to-end influencer marketing across nano to macro creators; adapt campaigns locally; manage community and paid amplification.
• Track campaign performance with GA4 and dashboards; run A/B tests; translate data into actionable insights for leadership.
• Lead press communications, product seeding, influencer gifting, media events and partnerships to boost brand awareness.
• Provide local E-Commerce and CRM support; align assets for promotions and CRM drops.

Conocimientos

Integrated Media

Media Analytics

Influencer Marketing

Stakeholder Management

Creative Thinking

Data-driven

Educación

Bachelor’s or Master’s degree

Herramientas

GA4

Meta Ads Manager

Google Ads

TikTok Ads

Social Listening

Attribution Dashboards

Descripción del empleo

Ready to shape the digital media presence of iconic global brands? We are looking for a highly motivated Digital Marketing Specialist to drive our Integrated Media strategy (Paid, Earned, Owned) for assigned brands within De'Longhi Group Spain!

The Role
Step into the role of a forward-thinking Digital Marketing Specialist and join our dynamic team to execute and optimize our integrated media ecosystem. Working side-by-side with Brand Managers, PR/media agencies, and creator partners, your mission is clear: ensure our brands stop the scroll, capture market share, and deliver unmatched digital ROI.

Your ultimate goal? To amplify brand visibility, leverage rigorous media analytics, and drive data-backed commercial growth across all digital touchpoints.

Your Impact
Integrated Paid Media: Define and execute paid media campaigns (Paid Social, Search/PPC, Programmatic, Display) for assigned portfolio brands, continually optimizing for maximum ROAS and cost efficiency (CPA).

Social Media & Influencer Ecosystem: Lead end-to-end influencer marketing across nano, micro, and macro creators. Adapt global campaigns to local cultural moments, oversee community management/social listening, and boost content performance via paid amplification and testing.

Media Analytics & Performance Insights: Track campaign performance using GA4 and media dashboards, run creative A/B testing, and translate data into actionable insights for commercial and brand leadership.

Brand PR & Earned Media: Lead press communications, product sample seeding, influencer gifting, media events, and native publisher partnerships to drive top-of-mind brand awareness.

E-Commerce & CRM Support: Provide local support to ensure promotional assets are aligned for peak commercial pushes and supply assets for CRM drops.

Job Profile

What You Bring
Experience: 3–5 years of proven hands‑on experience in Integrated Media (Paid Social, Search, Influencer Marketing, PR) and Media Analytics (FMCG or Consumer Electronics background highly valued), alongside a relevant Bachelor’s or Master’s degree.

Tech & Analytics Tools: Advanced expertise in GA4 (Google Analytics 4), Meta Ads Manager, TikTok Ads, Google Ads, attribution dashboards, and social listening platforms.

Skills & Mindset: A data-driven mindset focused on optimizing ROAS/CPA, paired with financial discipline for media budgets, creative flair for creator content, and strong stakeholder management skills.

Languages & Mobility: Fluency in Spanish and business professional English, with the availability to travel as needed.

Why Join De'Longhi Group?
Work-Life Balance: Enjoy a hybrid work model (2 days smart working/week), flexible benefit systems, wellbeing initiatives, and comprehensive health insurance (Cigna).

Everyday Perks: Take advantage of restaurant cards, free parking, birthday day off, and a full training package to accelerate your career.

Our Culture: Work in a dynamic, inclusive environment built on Ambition, Courage, Passion, Competence, Teamwork, Heritage, and Respect, where equal opportunity is fiercely championed.

We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.