Global Brand Director_Carapelli

Deoleo; Madrid; Presencial; EUR 80.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Welcome basket with key products

Live Green digital tour

Fruit in the office

Employee discounts

Access to Deoleo Learning Academy

Descripción de la vacante

A leading olive oil company is seeking a Carapelli Global Brand Director to drive the global brand strategy and ensure consistency across markets. This role requires proven experience in strategic marketing within a multinational FMCG environment. The director will work closely with global and local teams to foster innovation and brand growth, and will be expected to manage comprehensive communication plans focusing on digital platforms. Join a company committed to sustainability and diversity.

Formación

• Proven expertise in Strategic Marketing at a senior level in a global FMCG organization.
• Fluent in spoken and written English, a second European language an advantage.
• Experience in managing 360 communication plans with focus on digital platforms.

Responsabilidades

• Lead and coordinate Carapelli’s global brand strategy for international consistency.
• Support marketing teams and develop communication and media plans.
• Manage key KPIs of brand/market combinations.

Conocimientos

Strategic Marketing

Business Acumen

Consumer Marketing Knowledge

Digital Communication Management

Educación

University Degree or equivalent qualification

Descripción del empleo

For centuries, our olive oil has been a staple of kitchens around the globe. Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future.

Deoleo is the world’s largest olive oil company with world leading brands such as Carbonell, Bertolli and Carapelli. Producing our oil in Spain and Italy; and distributing our brands from Australia to Alaska. We´re a multinational company with offices in many locations, headquartered in Madrid, Spain.

Our mission

is to nurture healthier futures by making Mediterranean goodness available to all.

Our ambition

is to be the undisputed leader of the olive oil industry.

Without compromising traditional flavors, the company strive to offer premium-quality products in line with today’s lifestyles. All Deoleo’s brands meet and exceed the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU). Beyond olive oil, Deoleo products include premium vinegars and the finest table olives available.

DEOLEO is committed to making a positive impact on the planet and the people we serve, ensuring that every drop of our olive oil is produced with care and respect so our purpose in sustainability is Caring for cares for you. For Deoleo, sustainability is more than just a buzz word – it is the key to adding value to our brands, our society and our planet. To continue making quality products that delight consumers, we must work in ways that preserves the environment and support the people that make our business possible. Thinking and acting sustainably is the key to nurturing a healthier future.

What are we looking for?

We are looking for a Carapelli Global Brand Director with analytics skills and business vision to join our Global Business Development Team in our Global Headquarter (Madrid).

Mission

Lead and coordinate Carapelli’s global brand strategy, ensuring international consistency and local relevance. Drive the development of brand fundamentals and innovation projects, secure coherent communication across key markets, and collaborate closely with global and local marketing teams to build a strong innovation pipeline and integrated execution that supports brand growth.

Key Responsibilities

• Leadership of the Brand Coalition of Carapelli, working together with the Global Brand Director and Brand Coalition Team Members.
• Support Bertolli marketing teams in the countries (not just Brand Coalition members)
• Development of Carapelli marketing mix (Brand Fundamentals development), especially:
• Support in the development of the brand's innovation projects
• Lead the communication platform development
• Manage and develop communication and media plans with responsibility in investment decisions.
• Establishment of synergies with the different countries through the instruments defined by Marketing Global Team.
• Take responsibility for the main KPIs of the different brand/market combinations and Bertolli as a whole
• Continuous communication with the BUs

You will need

Education

• University Education with Degree or equivalent qualification, post-graduate marketing qualification desirable

Experience

• Proven expertise and wide-ranging experience of Strategic Marketing (specifically communication & innovation) at a senior level in a FMCG global organization
• Strong business acumen and preferably marketing experience in global consumer brands
• Experience functioning effectively in a senior-level environment, able to operate effectively with senior managers within the Company.
• High level of Consumer Marketing knowledge.
• Desirable: experience in multinational working with different countries, having manage a brand from a local and a global perspective.
• Fluent in spoken and written English. Second/third European language an advantage.
• Proven ability to think strategically and able to translate global marketing vision and strategies into a compelling vision and story at local and BU level
• Able to work with competing goals and resource priorities; able to build partnership and working collaboratively with others to meet common targets.
• Proven experience in managing 360 communication plans with specific focus on digital platforms.
• Demonstrate ability to Influence/ persuades others, great communication skills in using compelling arguments to gain the support and commitment of others
• Cross cultural awareness and ability to work with very different cultures.

Our DEOLEO “Live Green” benefits will include:

• DEOLEO Welcome basket, with some of our key products & brands (Carbonell, Koipe, Hojiblanca)
• DEOLEO Live Green digital tour with specific focus on bring life our end-to-end processes (from harvest to bottle)
• Fruit in the office
• DEOLEO Employee platform discounts with lots of offers to get discount in hotels, supermarkets, car insurance, etc...
• Access to our Deoleo Learning Academy where you can experience the power of inspirational online assessments and courses. Our training is designed to stimulate the development of all the key competences to face the challenges of today and tomorrow, we have more than a hundred courses available.

Be part of DEOLEO Team and you will find:

• Leadership: We lead the way and empower everyone to get job done no matter position or level in DEOLEO.
• Diversity: We work in a place where everyone can fit-in, embracing everyone contribution.
• Sustainability: We act in the best interest of Olive Oil sustainable future.
• Resilience: We can adapt and react with speed without losing focus on the results.

If you believe you match these values, we are looking forward to meeting you! We are committed to providing equal opportunities to talent from all backgrounds.

At DEOLEO we believe that diversity adds incredible value to our teams, our products, and our culture. And therefore, DIVERSITY is one of our key values. We know that the best ideas and solutions come by bringing together people from all over the world and by fostering a culture of inclusion where everyone feels heard and has the chance to make a real impact.

Ready to have a look into what´s going on in DEOLEO?

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