Hybrid Digital Marketing Specialist - ROI & Analytics

Tamarind Intelligence; Madrid; Híbrido; EUR 40.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health insurance (Cigna)

Restaurant cards

Free parking

Birthday day off

Training package

Descripción de la vacante

De'Longhi Group Spain is seeking a Digital Marketing Specialist to drive integrated media strategy across paid, earned, and owned channels for assigned brands. You will collaborate with Brand Managers, PR agencies, and creator partners to optimize campaigns and deliver measurable ROI while aligning with local market nuances.

The role emphasizes data analytics, GA4, and multi-platform advertising, requiring 3–5 years in integrated media, plus a Bachelor's or Master's in a relevant field.

Formación

• 3–5 years hands-on experience in Integrated Media (Paid Social, Search, Influencer Marketing, PR).
• Experience with media analytics and FMCG or consumer electronics is valued.
• Bachelor's or Master's degree in a relevant field.

Responsabilidades

• Define and execute integrated paid media campaigns (Social, Search, Programmatic) for assigned brands.
• Lead end-to-end influencer marketing across nano to macro creators and manage social listening.
• Track campaign performance with GA4 and dashboards; translate data into actionable insights.
• Lead brand PR activities and media partnerships to boost awareness.
• Support E-Commerce and CRM assets for peak promotional pushes.

Conocimientos

Data-driven

ROAS optimization

Stakeholder management

Creative flair

Educación

Bachelor's or Master's degree in Marketing/related field

Herramientas

GA4

Meta Ads Manager

TikTok Ads

Google Ads

Attribution dashboards

Social listening

Descripción del empleo

De'Longhi Group Spain is seeking a Digital Marketing Specialist to drive integrated media strategy across paid, earned, and owned channels for assigned brands. You will collaborate with Brand Managers, PR agencies, and creator partners to optimize campaigns and deliver measurable ROI while aligning with local market nuances.

The role emphasizes data analytics, GA4, and multi-platform advertising, requiring 3–5 years in integrated media, plus a Bachelor's or Master's in a relevant field.