Brand Manager Carapelli & Local jewels

DEOLEO; Madrid; Presencial; MXN 360.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

DEOLEO Welcome basket

Live Green digital tour

Fruit in the office

Employee platform discounts

Deoleo Learning Academy

Descripción de la vacante

DEOLEO seeks a Brand Manager for Carapelli and Local Jewels to lead annual marketing plans, growth initiatives and consumer insights across markets. You will drive brand activation, coordinate campaigns, and work closely with Sales, Trade Marketing and Finance to ensure flawless execution.

The role emphasizes analytical storytelling, KPI tracking, and collaboration with regional teams to maximize brand performance in LATAM and other markets.

Formación

• Bachelor’s degree in Marketing, Business Administration or related field.
• At least 4 years in FMCG marketing roles such as Assistant Brand Manager, Brand Executive or Marketing Coordinator.
• Proven experience executing integrated marketing communications brand plans and its KPIs performance tracking.
• Desirable previous experience in executing digital campaigns.
• Capacity to analyse at a deep level and connect data from different sources to drive actionable decisions.
• Nielsen/ISCAM and Kantar data management.
• MS Office: PowerPoint and Excel Upper-Intermediate or Advanced.

Responsabilidades

• Develop and execute Carapelli's annual marketing plan while ensuring the achievement of the brand's 3-year strategic objectives and its alignment with global business objectives
• Develop and implement growth plans, innovation initiatives and communication strategies for Local Jewels.
• Analyze consumer, market and competitive data to identify growth opportunities across Carapelli and Local Jewels.
• Track business KPIs including sales, market share, distribution and ROI
• Coordinate communication campaigns, product launches and brand activations
• Partner with Sales, Trade Marketing, Supply Chain and Finance teams to ensure flawless execution for Carapelli
• Lead, align and coordinate with regional commercial and trade marketing teams to identify growth opportunities, drive tactical initiatives and maximize brand performance and on time execution across assigned markets for Local Jewels
• Manage external agencies including creative, media and digital partners
• Monitor digital campaign performance and social media initiatives
• Support innovation and portfolio development projects
• Prepare business reviews, presentations and recommendations for local, regional and global stakeholders
• Manage and monitor marketing budgets across assigned brands
• Act as a key support partner to the Head of Marketing by coordinating strategic projects, preparing business analyses and executive presentations, and ensuring timely follow-up of priority initiatives across the organization

Conocimientos

Analytical skills

Communication skills

Ownership

Accountability

Proactivity

Results orientation

Project management

Prioritization

Collaboration

Teamwork

English proficiency

Leadership

Influence

Cross-functional teamwork

Multicultural teamwork

Educación

Bachelor’s degree in Marketing, Business Administration or related field

Herramientas

PowerPoint

Excel

MS Office

Nielsen/ISCAM

Kantar data management

Descripción del empleo

We are Deoleo. The Olive Oil Company

For centuries, our olive oil has been a staple of kitchens around the globe. Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future.

Deoleo is the world’s largest olive oil company with world leading brands such as Carbonell, Bertolli and Carapelli. Producing our oil in Spain and Italy; and distributing our brands from Australia to Alaska. We´re a multinational company with offices in many locations, headquartered in Madrid, Spain.

Our missionis to nurture healthier futures bymaking Mediterranean goodness available to all.

Our ambitionis to bethe undisputed leader of the olive oil industry.

Without compromising traditional flavors, the company strive to offer premium-quality products in line with today’s lifestyles. All Deoleo’s brands meet and exceed the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU). Beyond olive oil, Deoleo products include premium vinegars and the finest table olives available.

DEOLEO is committed to making a positive impact on the planet and the people we serve, ensuring that every drop of our olive oil is produced with care and respect so our purpose in sustainability is Caring for cares for you. For Deoleo, sustainability is more than just a buzz word – it is the key to adding value to our brands, our society and our planet. To continue making quality products that delight consumers, we must work in ways that preserves the environment and support the people that make our business possible. Thinking and acting sustainably is the key to nurturing a healthier future.

What are we looking for?

We are looking for a Brand Manager Carapelli & local jewels with analytics skills and business vision to join our Global Business Development Team in our Global Headquarter (Madrid).

Mission

Lead the development and execution of the marketing strategy for Carapelli, the primary and most strategic brand within the role scope, driving sustainable growth through consumer understanding, innovation, communication and commercial activation. In parallel, support the development and execution of strategic initiatives for the Local Jewels portfolio, including Figaro (Dominican Republic), Bertolli and Sublime (LATAM), ensuring each brand maximizes its growth potential and contributes to regional business objectives.

Key Responsibilities

• Develop and execute Carapelli's annual marketing plan while ensuring the achievement of the brand's 3-year strategic objectives and its alignment with global business objectives
• Develop and implement growth plans, innovation initiatives and communication strategies for Local Jewels.
• Analyze consumer, market and competitive data to identify growth opportunities across Carapelli and Local Jewels.
• Track business KPIs including sales, market share, distribution and ROI
• Coordinate communication campaigns, product launches and brand activations
• Partner with Sales, Trade Marketing, Supply Chain and Finance teams to ensure flawless execution for Carapelli
• Lead, align and coordinate with regional commercial and trade marketing teams to identify growth opportunities, drive tactical initiatives and maximize brand performance and on time execution across assigned markets for Local Jewels
• Manage external agencies including creative, media and digital partners
• Monitor digital campaign performance and social media initiatives
• Support innovation and portfolio development projects
• Prepare business reviews, presentations and recommendations for local, regional and global stakeholders
• Manage and monitor marketing budgets across assigned brands
• Act as a key support partner to the Head of Marketing by coordinating strategic projects, preparing business analyses and executive presentations, and ensuring timely follow-up of priority initiatives across the organization

You will need

Education:

• Bachelor’s degree in Marketing, Business Administration or related field.

Experience:

• At least 4 years in FMCG marketing roles such as Assistant Brand Manager, Brand Executive or Marketing Coordinator
• Proven experience on effectively executing integrated marketing communications brand plans and its KPIs performance tracking
• Desirable previous experience in executing digital campaigns
• Capacity to analyse at a deep level and connect data from different sources to drive actionable decisions
• Nielsen/ISCAM and Kantar data management
• MS Office: P. Point and Excel Upper-Intermediate or Advanced

Competencies:

• Good analytical and communication skills (storytelling and presentation skills)
• Ownership and accountability
• Proactivity and results orientation
• Communication and storytelling
• Project management and prioritization
• Collaboration and teamwork
• High commitment level & team player
• English: Intermediate to Advanced
• Proven ability to lead projects, influence decisions and mobilize cross-functional teams

Our DEOLEO “Live Green” benefits will include:

• DEOLEO Welcome basket, with some of our key products & brands (Carbonell, Koipe, Hojiblanca)
• DEOLEO Live Green digital tour with specific focus on bring life our end-to-end processes (from harvest to bottle)
• Fruit in the office
• DEOLEO Employee platformdiscounts with lots of offers to get discount in hotels, supermarkets, car insurance, etc...
• Access to ourDeoleo Learning Academy where you can experience the power of inspirational online assessments and courses. Our training is designed to stimulate the development of all the key competences to face the challenges of today and tomorrow, we have more than a hundred courses available.

Be part of DEOLEO Team and you will find:

• Leadership:We lead the way and empower everyone to get job done no matter position or level in DEOLEO.
• Diversity:We work in a place where everyone can fit-in, embracing everyone contribution.
• Sustainability:We act in the best interest of Olive Oil sustainable future.
• Resilience:We can adapt and react with speed without losing focus on the results.

If you believe you match these values, we are looking forward to meeting you! We are committed to providing equal opportunities to talent from all backgrounds.

At DEOLEO we believe thatdiversity adds incredible value to our teams, our products, and our culture. And therefore, DIVERSITY is one of our key values. We know that the best ideas and solutions come by bringing together people from all over the world and by fostering a culture of inclusion where everyone feels heard and has the chance to make a real impact.

Ready to have a look into what´s going on inDEOLEO?

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