Digital Growth Specialist Sales & Marketing · Málaga ·

TF Bank AB; Málaga; On-site; EUR 30,000 - 52,000; Full time

Benefits offered by this job

Dynamic environment

Hands-on projects

Learning & development

International exposure

Career growth

Competitive salary

Job summary

Avarda Group in Málaga, Spain, is seeking a Digital Growth Specialist to drive acquisition, onboarding, and retention across multiple European markets. You will collaborate with Performance Marketing, Growth, Analytics and Content teams to optimize the customer journey from first touch to first card usage.

The role emphasizes CRO, analytics, tracking setups with GA4 and GTM, and creating impactful marketing assets and campaigns in German and English for international audiences.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Digital Media, or related field.
• Approximately 2–3 years of digital marketing experience.
• Experience with Google Ads, Meta Ads, email marketing, or analytics tools.
• Familiarity with GA4, GTM, SEO, CRO, CMS, or design tools like Figma or Adobe.
• Strong analytical skills with data-driven mindset.
• Organized, proactive, and capable of managing multiple tasks.
• Hands-on attitude with willingness to learn and take initiative.
• Interest in digital growth, customer journeys, and lifecycle marketing.
• Excellent German and English language skills.

Responsibilities

• Support the planning, execution, and optimization of marketing campaigns across paid, owned and, customer lifecycle channels
• Assist with customer acquisition, onboarding, activation, and retention initiatives across multiple European markets
• Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities
• Contribute to conversion rate optimization (CRO) initiatives across the customer journey, including landing page improvements, user journey optimization, and A/B testing
• Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM
• Assist in the creation and optimization of campaign assets, marketing messages, email communications, and digital content to improve engagement and performance
• Coordinate and execute digital marketing activities across multiple channels, working closely with paid media, CRM, web, and content initiatives
• Contribute to the ongoing development and optimization of websites, landing pages, and digital customer experiences
• Collaborate closely with international teams and stakeholders to support marketing, growth, and customer value initiatives
• Stay up to date with digital marketing trends, technologies, and best practices, bringing new ideas and opportunities to the team

Skills

Analytical mindset

Organized and proactive

Hands-on attitude

Digital growth interest

German language proficiency

English proficiency

Multi-channel marketing understanding

Education

Bachelor’s degree in Marketing or related

Tools

GA4

GTM

SEO

CMS platforms

Figma

Adobe Creative Suite

Google Ads

Meta Ads

Job description

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.

To strengthen our team, we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts, while developing, managing, and optimizing communication strategies and campaigns across multiple European markets.

The role focuses on optimizing the acquisition and onboarding funnel, from first customer touchpoint through to first card usage.

This position sits between Performance Marketing, Growth, Analytics, and Content & Customer Journey Management, and is ideal for someone who enjoys working across multiple digital disciplines in a fast‑paced, dynamic environment.

Your Responsibilities

• Support the planning, execution, and optimization of marketing campaigns across paid, owned and, customer lifecycle channels

• Assist with customer acquisition, onboarding, activation, and retention initiatives across multiple European markets

• Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities

• Contribute to conversion rate optimization (CRO) initiatives across the customer journey, including landing page improvements, user journey optimization, and A/B testing

• Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM

• Assist in the creation and optimization of campaign assets, marketing messages, email communications, and digital content to improve engagement and performance

• Coordinate and execute digital marketing activities across multiple channels, working closely with paid media, CRM, web, and content initiatives

• Contribute to the ongoing development and optimization of websites, landing pages, and digital customer experiences

• Collaborate closely with international teams and stakeholders to support marketing, growth, and customer value initiatives

• Stay up to date with digital marketing trends, technologies, and best practices, bringing new ideas and opportunities to the team

Your Profile

• Bachelor’s degree or equivalent qualification, ideally in Marketing, Communications, Digital Media, Digital Business, Business Administration, or a related field

• Approximately 2–3 years of experience in Digital Marketing, Performance Marketing, CRM, Customer Journey, Lifecycle Marketing, or a similar digital marketing role

• Experience working with digital marketing platforms such as Google Ads, Meta Ads, email marketing platforms, or analytics tools is an advantage

• Familiarity with GA4, GTM, SEO, CRO, CMS platforms, or design tools such as Figma or Adobe Creative Suite is desirable

• Strong analytical skills with the ability to work with data, KPIs, and performance metrics to identify opportunities for improvement

• Organized and proactive working style, with the ability to manage multiple tasks and projects in a fast‑paced environment

• A hands‑on attitude with a willingness to learn, take initiative, and contribute across a variety of marketing activities

• Interest in digital growth, customer journeys, conversion optimization, and customer lifecycle marketing

• Excellent German language skills (written and spoken) are required, as creating and optimizing customer‑facing communication in German is a core part of the role

• Very good English skills are also required

What we offer

• A dynamic and supportive work environment where you can learn from experienced colleagues

• Hands‑on experience through challenging projects in a fast‑paced, modern organization

• Strong learning and development opportunities to help you grow professionally

• Exposure to banking and legal topics in an international environment

• Career growth opportunities in a fast‑growing bank

• Competitive salary and benefits package