D2C Growth Analytics Lead

Euroleague Entertainment U.; Laza; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Euroleague Basketball is seeking a Senior Digital Analyst to deliver actionable insights across its Direct-to-Consumer ecosystem, supporting fan acquisition, engagement, retention and digital revenue growth.

You will work within the Business Intelligence function, collaborating with Digital Acquisition, CRM & Loyalty, Product, Data, Marketing Technology and Content teams to measure performance and identify opportunities for optimisation.

Formación

• 4–5 years of experience in a digital analytics role analysing digital products and business performance.
• Strong understanding of acquisition, engagement, retention and monetisation metrics (ARPU, CAC, LTV, churn).
• Experience with sports/media/entertainment digital environments is advantageous.
• Proficiency in GA4 or equivalent and BI tools (Power BI, Tableau, Looker).
• Advanced analytical capabilities: cohort, funnel, retention and behavioural analyses.

Responsabilidades

• Analyse performance across the D2C ecosystem including website, apps, OTT, Fantasy, commerce, CRM and loyalty.
• Monitor KPIs across acquisition, engagement, retention, conversion and monetisation; produce reports and insights.
• Develop recurring reports, dashboards and performance summaries for digital business visibility.
• Conduct cohort, funnel and behavioural analyses to identify trends, opportunities and risks.
• Analyze acquisition channel performance across paid, owned and earned media.

Conocimientos

Google Analytics 4

Power BI

Tableau

Looker

SQL

Data visualisation

Cohort analysis

Funnel analysis

Retention analysis

Digital analytics

Educación

Bachelor's degree in a relevant discipline

Herramientas

Power BI

Tableau

Looker

Google Analytics 4

Descripción del empleo

Euroleague Basketball is seeking a Senior Digital Analyst to deliver actionable insights across its Direct-to-Consumer ecosystem, supporting fan acquisition, engagement, retention and digital revenue growth.

You will work within the Business Intelligence function, collaborating with Digital Acquisition, CRM & Loyalty, Product, Data, Marketing Technology and Content teams to measure performance and identify opportunities for optimisation.