Global Digital Acquisition Leader | Growth & Conversion

Euroleague Entertainment U.; Laza; Presencial; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

Euroleague Basketball is seeking a Digital Acquisition Director to grow its fan base across 200M+ audience by leading paid acquisition and funnel optimization.

You will own strategy, coordinate with Product, Analytics, Martech, Data and CRM, manage agencies, and drive conversions across streaming, fantasy, merchandise, and other products. This role blends hands-on execution with leadership in an international context.

Formación

• 6–8+ years of experience in digital and performance marketing.
• Background in B2C with D2C preferred (subscription, OTT/streaming, media).
• Strong funnel ownership and CRO across multiple products.
• Multi-market, international campaign experience across languages and markets.
• Hands-on agency management with targets and accountability.
• Data-driven with CAC/LTV, ROAS, GA4 and first‑party data.
• Strong experimentation discipline with A/B/multivariate testing.
• Player-coach capable of hands-on work in tools with a small team.
• Cross-functional collaboration with Analytics, Martech, Data, Content, Product and CRM.
• SEO and organic growth experience is a plus.

Responsabilidades

• Own the digital acquisition strategy across all paid channels and markets.
• Lead paid acquisition across performance channels; define mix, budget, CAC targets.
• Drive conversion into streaming, fantasy, merch; optimise landing pages and checkouts.
• Manage external acquisition agency; set targets and accountability.
• Run multi-market campaigns (FR, IT, ES, DE, UK, US, ...); tailor to local language.
• Maximise efficiency via CAC/LTV; attribution in a post-cookie world.
• Build a test-and-learn culture with A/B and multivariate testing.
• Collaborate with Product, Analytics, Martech, Data, CRM & Loyalty for handoffs.
• Build and lead a lean team; define hiring plans and rhythms.
• Develop organic/SEO acquisition as a value-add alongside paid.
• Ensure GDPR, consent management and advertising policy compliance.

Conocimientos

Digital marketing

Performance marketing

CAC/LTV analysis

GA4 insights

A/B testing

Multi-market campaigns

Agency management

SEO & organic growth

Data-driven

Herramientas

GA4

Descripción del empleo

Euroleague Basketball is seeking a Digital Acquisition Director to grow its fan base across 200M+ audience by leading paid acquisition and funnel optimization.

You will own strategy, coordinate with Product, Analytics, Martech, Data and CRM, manage agencies, and drive conversions across streaming, fantasy, merchandise, and other products. This role blends hands-on execution with leadership in an international context.