Senior Digital Analyst

Euroleague Entertainment U.; Laza; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Euroleague Basketball is seeking a Senior Digital Analyst to deliver actionable insights across its Direct-to-Consumer ecosystem, supporting fan acquisition, engagement, retention and digital revenue growth.

You will work within the Business Intelligence function, collaborating with Digital Acquisition, CRM & Loyalty, Product, Data, Marketing Technology and Content teams to measure performance and identify opportunities for optimisation.

Formación

• 4–5 years of experience in a digital analytics role analysing digital products and business performance.
• Strong understanding of acquisition, engagement, retention and monetisation metrics (ARPU, CAC, LTV, churn).
• Experience with sports/media/entertainment digital environments is advantageous.
• Proficiency in GA4 or equivalent and BI tools (Power BI, Tableau, Looker).
• Advanced analytical capabilities: cohort, funnel, retention and behavioural analyses.

Responsabilidades

• Analyse performance across the D2C ecosystem including website, apps, OTT, Fantasy, commerce, CRM and loyalty.
• Monitor KPIs across acquisition, engagement, retention, conversion and monetisation; produce reports and insights.
• Develop recurring reports, dashboards and performance summaries for digital business visibility.
• Conduct cohort, funnel and behavioural analyses to identify trends, opportunities and risks.
• Analyze acquisition channel performance across paid, owned and earned media.

Conocimientos

Google Analytics 4

Power BI

Tableau

Looker

SQL

Data visualisation

Cohort analysis

Funnel analysis

Retention analysis

Digital analytics

Educación

Bachelor's degree in a relevant discipline

Herramientas

Power BI

Tableau

Looker

Google Analytics 4

Descripción del empleo

Your mission

Role Overview

The Senior Digital Analyst is responsible for delivering actionable insights across Euroleague Basketball’s Direct-to-Consumer (D2C) ecosystem, enabling data-driven decisions that support fan acquisition, engagement, retention and digital revenue growth.

The role sits within the Business Intelligence function and collaborates closely with Digital Acquisition, CRM & Loyalty, Product, Data, Marketing Technology and Content teams to measure digital performance, answer business questions and identify opportunities for optimisation.

The position provides visibility into the performance of Euroleague Basketball’s D2C ecosystem, which connects the organisation’s digital touchpoints and enables integrated fan experiences across content, commerce and play. Particular emphasis is placed on understanding the drivers of Weekly Active Users (WAU), retention, recurrence and monetisation, helping support the organisation’s digital growth objectives.

The role covers analytics across the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, fan identity solution, digital advertising activities and acquisition channels, translating data into insights that support product, marketing and commercial decision-making.

Major Responsibilities

• Analyse performance across the Direct-to-Consumer ecosystem, encompassing the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, and fan identity solution.
• Monitor and analyse key performance indicators across acquisition, engagement, retention, conversion and monetisation, producing reporting and insights that support business decision-making.
• Develop and maintain recurring reports, dashboards and performance summaries to provide visibility into digital business performance.
• Conduct cohort, funnel and behavioural analyses to identify trends, opportunities and risks throughout the fan lifecycle.
• Analyse acquisition channel performance across paid, owned and earned media, including digital advertising, SEO, ASO, social media and affiliate channels.
• Analyse customer journeys and user behaviour to identify opportunities to improve engagement, retention and conversion outcomes.
• Evaluate monetisation performance and key commercial metrics, including ARPU, CAC, LTV and churn, to support growth and revenue objectives.
• Identify actionable insights and recommendations that support fan growth, retention and digital revenue optimisation.
• Partner with Digital Acquisition, CRM & Loyalty, Product, Data and Marketing Technology teams to ensure effective measurement, reporting and interpretation of digital performance.
• Collaborate with Business Intelligence colleagues to align digital performance insights with broader commercial objectives and reporting frameworks.
• Translate business questions into analytical approaches and communicate findings and recommendations to stakeholders in a clear and structured manner.
• Provide analytical support for club-related digital initiatives and contribute to the sharing of digital performance insights and best practices when required.

Your profile

Person Specification

• 4–5 years of experience in a digital analytics role, with responsibility for analysing digital products, customer behaviour and business performance.
• Strong understanding of acquisition, engagement, retention and monetisation metrics, including ARPU, CAC, LTV and churn.
• Exposure to sports, media, entertainment, subscription, OTT or other digital consumer‑focused environments is considered advantageous.
• Proficiency in digital analytics platforms such as Google Analytics 4 or equivalent solutions, together with business intelligence and data visualisation tools such as Power BI, Tableau, Looker or similar platforms.
• Advanced analytical capabilities, including cohort, funnel, retention and behavioural analyses, with the ability to interpret complex datasets and translate findings into actionable business recommendations.
• Understanding of digital marketing performance measurement, attribution principles and customer journey analytics.
• Working knowledge of SQL and data querying techniques is desirable.
• Strong analytical and problem‑solving capabilities, with high attention to detail and commitment to data accuracy.
• Ability to communicate analytical concepts and findings effectively to both technical and non‑technical stakeholders.
• Strong organisational skills, with the ability to manage multiple priorities and work effectively across cross‑functional teams.
• Ability to challenge assumptions, apply critical thinking and provide evidence‑based recommendations.
• Bachelor's degree in a relevant discipline. A quantitative, business, digital or analytical background is preferred.
• Fluent in English; additional European languages are a plus.
• Holds EU nationality and/or a valid residency/work permit for Spain.

About us

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the NextGen Euroleague.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the Euroleague Basketball Institute (EBI) trains future professional in sports management through his Sports Business MBA.

¿Quiénes somos? Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and hist...