Customer Acquisition Strategy Lead - Growth (Openbank) - Grupo Santander

Grupo Santander; Madrid; Presencial; EUR 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

BeHealth wellness programme

Parental leave and childcare support

Family-friendly programmes

Global opportunities and broad career.

Volunteering opportunities

Competitive reward package

Descripción de la vacante

Openbank in Madrid is seeking a Growth Strategy Lead to define and drive the customer acquisition strategy across the end-to-end journey. You will collaborate with Product, Marketing, Data, Operations and Technology to translate insights into measurable outcomes and sustainable growth.

The role combines market analysis, customer understanding and strategic decision-making to elevate the acquisition proposition, balancing growth with efficiency in a fast-moving digital banking environment.

Formación

• 5+ years in Strategy Consulting or Corporate Strategy in Banking, Digital or Financial services.
• Proven growth strategy experience based on data and insights.
• Experience analyzing business performance, customer behavior and KPIs.
• Experience leading cross-functional strategic initiatives with multiple stakeholders.
• Previous experience in digital banking, customer acquisition or digital growth environments (valued).
• Structured problem solving, ownership, rigor and attention to detail.

Responsabilidades

• Define and evolve Openbank's customer acquisition strategy with market analysis, benchmarking and customer insights.
• Design differentiated commercial initiatives and long-term acquisition propositions aligned with the value proposition.
• Analyze end-to-end acquisition funnel to identify conversion opportunities and optimizations.
• Monitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunities.
• Prioritize strategic initiatives and budget allocation balancing growth, quality, and efficiency.
• Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery.

Conocimientos

Strategy development

Cross-functional leadership

Data-driven decision making

CRM & Digital Marketing

Growth strategy

Analytical thinking

Ownership & accountability

Structured problem solving

Descripción del empleo

In this role you will define and drive Openbank's customer acquisition strategy, shaping long-term growth across the end-to-end journey. You will work with cross-functional teams to translate insights into measurable outcomes, balancing growth with efficiency. The role combines market analysis, customer understanding, and strategic decision-making to elevate our acquisition proposition. You join a fast-moving, collaborative team focused on digital transformation and innovation in banking.

• BeHealthy wellness programme
• Parental leave and childcare support
• Family-friendly programmes
• Global opportunities and broad career paths
• Volunteering opportunities
• Competitive reward package
• Define and evolve Openbank's customer acquisition strategy with market analysis, benchmarking and customer insights
• Design differentiated commercial initiatives and long-term acquisition propositions aligned with the value proposition
• Analyze end-to-end acquisition funnel to identify conversion opportunities and optimizations
• Monitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunities
• Prioritize strategic initiatives and budget allocation balancing growth, quality, and efficiency
• Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery
• 5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking, Financial Services or Digital businesses
• Proven experience defining growth strategies based on data and insights
• Experience analyzing business performance, customer behavior and KPIs
• Experience leading cross-functional strategic initiatives with multiple stakeholders
• Previous experience in digital banking, customer acquisition or digital growth environments (valued)
• Structured Problem Solving
• Ownership & Accountability
• Rigor and attention to detail
• CRM & Digital Marketing ecosystems (preferred)
• Banking Products & Customer Lifecycle (preferred)
• Strong analytical skills and ability to translate data into strategic decisions

Customer Acquisition Strategy Lead - Growth (Openbank) - Grupo Santander madrid, es