CRM & Promotions Lead

Legendz; Marbella; On-site; EUR 70,000 - 90,000; Full time

Job summary

Legendz is seeking a creative, hands-on CRM & Promotions Lead in Marbella to own our promotional calendar and bring player communications to life across our casino brands.

You’ll lead the CRM and Social teams, shaping the campaign concept from copy to delivery, driving engagement, retention and measurable business results while partnering with VIPs and the wider marketing team. You’ll turn business priorities into campaigns that engage players and encourage return visits.

Qualifications

• Proven experience leading CRM, promotions or retention activity, with responsibility for both planning and delivery.
• Experience managing a team, setting clear expectations and improving the quality of its work.
• A background in online casino, social casino, sweepstakes or a closely related gaming business.
• Excellent English copywriting skills and a flair for fun, engaging communications, ideally for US audiences.
• Strong commercial judgement, with an understanding of player value, promotional costs and retention performance.
• Practical experience with CRM platforms, segmentation, automated journeys and campaign reporting.
• Confidence directing creative work and connecting CRM, promotions, social content and community activity.
• Strong organisation and attention to detail across multiple brands and competing deadlines.
• An proactive, hands‑on approach, with the confidence to lead and the willingness to get into the detail.
• An openness to feedback, a willingness to experiment and the discipline to turn learning into better results.

Responsibilities

• Lead CRM and Social teams with clear priorities, expectations and feedback, coordinating workloads and developing skills.
• Own weekly and monthly calendars across our brands, bringing together offers, events, launches and headline campaigns.
• Develop promotions for different player segments, balancing appeal, costs and commercial goals.
• Lead onboarding, retention and reactivation activity, partnering with the VIP team on campaigns for high‑value players.
• Set a high standard for subject lines, emails and campaign assets; brief designers and give clear feedback.
• Own the journey from idea through setup, quality checks, approvals, launch and analysis.
• Guide the Social Media Manager’s content and community plans, aligning with strategy.
• Align email, onsite, social and other CRM channels with consistent messaging and segmentation.
• Own campaign and lifecycle reporting; turn insights into actionable decisions.
• Build reliable checks and approvals into delivery, covering audiences, offers, rewards and terms.

Skills

CRM leadership

Team management

Gaming industry experience

English copywriting

Commercial judgement

CRM platforms & segmentation

Creative leadership

Attention to detail

Hands-on mindset

Feedback & experimentation

Job description

Great campaigns need fresh ideas, strong commercial judgement and someone who makes them happen. We’re looking for a creative, hands-on CRM & Promotions Lead to own our promotional calendar and bring player communications to life across our casino brands. You’ll lead our CRM and Social teams, connecting engaging offers, compelling content and thoughtful player journeys to measurable business results. You’ll turn business priorities and player insights into campaigns that give players a reason to engage and return. From shaping the promotional concept and writing the copy to overseeing delivery and reviewing results, you’ll take ownership of the full campaign cycle. You should be as comfortable writing a punchy subject line as challenging a campaign’s performance, coaching a team member or deciding what we should improve next.

What you’ll own

• Team leadership: Lead the CRM and Social teams with clear priorities, expectations and feedback. Coordinate workloads, develop their skills and stay close enough to the work to support delivery when needed.
• CRM and promotional planning: Own weekly and monthly calendars across our brands, bringing together regular offers, seasonal events, game launches and headline campaigns.
• Offers and rewards: Develop relevant promotions for different player segments, balancing player appeal, purchase behaviour, reward costs and commercial goals.
• Player lifecycle: Lead onboarding, retention and reactivation activity, partnering with the VIP team on campaigns for high-value players.
• Copy and creative: Set a high standard for subject lines, emails and campaign assets. Write and refine copy, brief designers and give clear feedback that strengthens the final output.
• Campaign execution: Own the journey from idea through setup, quality checks, approvals, launch and analysis. Anticipate dependencies, resolve blockers and keep delivery on track.
• Social and community: Guide the Social Media Manager’s content and community plans, connecting brand positioning, promotional activity and the wider marketing strategy.
• Channel coordination: Align email, onsite, social and other CRM channels through consistent messaging, relevant segmentation and thoughtful contact frequency.
• Performance: Own campaign and lifecycle reporting, tracking conversion, repeat purchases, retention, purchase value and reward costs. Turn insights into clear decisions and actions.
• Quality and accuracy: Build reliable checks and appropriate approvals into delivery, covering audiences, offers, rewards, messaging and promotional terms.

How you’ll lead? The Legendz Way

Our values shape how we work, make decisions and lead our teams.

Show Up

Be present, prepared and dependable. Know your calendar, understand your numbers and follow through on your commitments. Set clear expectations and give your team the support they need to deliver.

Step Up

Have the courage to put forward ideas, make decisions and take responsibility for the outcome. Spot opportunities, raise issues early and bring solutions. Own the detail and focus your effort where it can make the greatest impact.

Team Up

Bring CRM, Social, Design, VIP and the wider marketing team together around shared goals. Communicate clearly, involve the right people early and give constructive feedback. Build a team that shares knowledge and celebrates collective success.

Level Up

Stay curious and keep improving. Test new concepts, learn from player behaviour and challenge campaigns that have become routine. Use results to improve the next campaign, strengthen processes and develop your team’s capabilities.

What you’ll bring

• Proven experience leading CRM, promotions or retention activity, with responsibility for both planning and delivery.
• Experience managing a team, setting clear expectations and improving the quality of its work.
• A background in online casino, social casino, sweepstakes or a closely related gaming business.
• Excellent English copywriting skills and a flair for fun, engaging communications, ideally for US audiences.
• Strong commercial judgement, with an understanding of player value, promotional costs and retention performance.
• Practical experience with CRM platforms, segmentation, automated journeys and campaign reporting.
• Confidence directing creative work and connecting CRM, promotions, social content and community activity.
• Strong organisation and attention to detail across multiple brands and competing deadlines.
• An proactive, hands‑on approach, with the confidence to lead and the willingness to get into the detail.
• An openness to feedback, a willingness to experiment and the discipline to turn learning into better results.

What success looks like

Your team knows what matters, what they own and what good looks like. The promotional calendar is planned ahead, with room to respond to opportunities. Campaigns are engaging, accurate and delivered on time.

CRM and Social work towards shared goals, with messaging that feels consistent across the player experience. Reporting leads to action, testing leads to learning, and performance shows measurable improvements in conversion, repeat purchasing and retention, with reward costs under control.

You own the team and day-to-day delivery. The Group CMO sets the wider strategic direction and supports major decisions, giving you the space to lead, contribute ideas and make an impact.