Group Senior Promotion Specialist - Madrid

FEG; Madrid; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Annual bonus

5 weeks holiday

Hybrid working arrangements

Career development plan

Employee events

Internal tools access

Partner discounts

Job summary

FEG in Madrid is seeking a Group Senior Promotion Specialist to join the Customer Engagement team. You’ll own the group promotions catalogue end-to-end for sportsbook and casino, defining reusable mechanics and binding standards for how promotions are built and communicated to players.

You will review market plans, advise on commercial setups, track bonus cost against return, and coach local engagement teams via playbooks and debriefs. English proficiency (C1) is required.

Qualifications

• Bachelor’s degree required; 5+ years in promotions, CRM or customer engagement in gaming is preferred.
• Fluent English (C1) is required; additional market language is a plus.

Responsibilities

• Own the group promotions catalogue end-to-end for sportsbook and casino; define and document reusable mechanics; retire underperformers.
• Define and enforce binding standards for promotional construction and communication to customers.
• Specify end-to-end player experience of promotions: awareness, opt-in, progress, rewards and follow-up across web and app.
• Review market promotional plans, value, cost, targeting, ROI and advise markets accordingly.
• Own commercial performance of the catalogue across all markets; track bonus cost vs incremental return and manage mix to optimize performance.
• Coach local engagement teams via playbooks, training, plan reviews and post-launch debriefs.

Skills

Fluent English

Promotions planning

CRM

SQL

Education

Bachelor’s degree in marketing, business, economics or related field

Tools

Bloomreach Engagement

Job description

Who We Are?

Founded in 1990, FEG is a top player in the betting and gaming industry. We proudly serve millions of customers across seven European countries – Czech Republic, Slovakia, Poland, Romania, Croatia, Montenegro, and Lithuania – with our Business Intelligence operations based in India and two hubs in London and Madrid.

Why Join Us?

You’ll be part of a team that embraces bold ideas and delivers on its promises. We’re committed to providing exceptional betting and gaming experiences tailored to our customers’ needs, bringing fun and games to them. We also know that behind these experiences is a great team, which is why we invest in and value each of our colleagues.

Where We Work?

Whether you're joining us in one of our HQs or our Hub in London or Madrid, you'll find a vibrant office environment where work meets fun. Enjoy a welcoming atmosphere, great colleagues, and spaces designed to support collaboration, creativity, and connection throughout the day.

Right now, we´re seeking a Group Senior Promotion Specialist to join our Customer Engagement team, responsible for the group promotions catalogue: a curated, documented library of reusable promotion mechanics that markets select from, together with the standards governing how each one is built, presented and communicated to the player. Your mandate is binding on how a promotion is executed and communicated, and advisory on what it is worth.

Please note that we exclusively accept CVs submitted in English.

What You’ll Be Doing

Your daily activities will include, but not limited to:

• Own the group promotions catalogue end to end for sportsbook and casino: define and document each reusable mechanic, add new ones, and retire those that consistently underperform. The catalogue is the primary mechanism for scaling promotional quality across all FEG markets.
• Define and enforce the binding group standards for how promotions are built and communicated to the customer.
• Specify the end-to-end player experience of a promotion — awareness, opt-in, progress feedback, reward moment and follow-up — including how promotions are presented in web and app.
• Review market promotional plans and their commercial setup — value, cost, targeting and expected return — and advise countries accordingly.
• Own the commercial performance of the catalogue rather than of individual markets: track bonus cost against incremental return for every mechanic across all markets that ran it, manage the mix accordingly, and close the performance gap between the best and worst performing market running the same mechanic.
• Guide and coach local engagement teams on promotional execution through playbooks, training, plan reviews and post-launch debriefs.

What We’re Looking For

You Should Have Experience In

• Bachelor’s degree in marketing, Business, economics, or a related field.
• Fluent English, both oral and written (at least C1). An additional FEG market language is an advantage.
• Minimum 5 years' experience in promotions, CRM or customer engagement in sports betting or iGaming, with hands-on responsibility for planning and executing promotional campaigns. Current experience or background in gaming/entertainment is mandatory.
• Demonstrable track record of designing promotional mechanics and improving their performance — not only running a promotional calendar.
• Strong command of bonus and promotion mechanics across sportsbook and casino: free bets, odds boosts, cashback, missions, tournaments, free spins, loyalty and gamified mechanics.
• Hands-on experience with promotion and bonus management tools, and with a CRM / marketing automation platform (Bloomreach Engagement or equivalent).
• Commercial literacy: able to read promotional P&L, bonus cost, incremental lift and ROI, and to challenge a market's commercial setup credibly.
• Able to interrogate promotional performance data independently and structure A/B tests; SQL is an advantage

Why You’ll Love It Here

Beyond our incredible office space, joining our team means enjoying a range of benefits:

• An annual bonus
• 5 weeks of holiday
• Flexible working hours and hybrid working arrangements
• An individual career development plan
• Employee events, well-being programs, and internal activities
• Employee Referral Program
• International environment with stable background
• In-house barista, refreshments, and weekly fruit days
• Access to internal tools and modern HR processes
• Partner discounts (Dr. Max, Datart, Škoda Auto, and other)