CRM Marketing Pro: Lifecycle & Personalization

Tamarind Intelligence; Madrid; Híbrido; EUR 38.000 - 60.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

40% discount on Fever events

Home office friendly

Language lessons (English & Spanish)

Gympass

Free food and beverages

Payflow salary advances

Descripción de la vacante

Fever in Madrid is seeking a CRM professional to drive multi‑channel campaigns, building personalized experiences for users from onboarding through retention. You will activate data, optimize journeys, and collaborate with Marketing, Product, and Data teams to maximize engagement and revenue.

You will own lifecycle frameworks, segmentation strategies, and A/B testing, delivering actionable insights and measurable results in a fast‑paced, hybrid environment.

Formación

• 2–3+ years in CRM, Digital Marketing, Lifecycle Marketing, or related field.
• Experience in mobile and web environments.
• Hands‑on experience with Salesforce Marketing Cloud.
• Experience using ESP platforms such as Mailchimp or SendGrid.
• Proficiency in HTML.
• Strong copywriting skills with adaptable messaging.
• Experience developing CRM flows that drive engagement and revenue.
• Strong understanding of segmentation and personalization strategies.
• Analytical, data‑driven mindset with ability to translate data to insights.
• Familiar with A/B testing methodologies and dynamic content/templates.
• Highly organized, proactive, and detail‑oriented.

Responsabilidades

• Support the development and execution of Fever’s CRM strategy across multiple channels, focusing on email, push, and in‑app messaging.
• Activate customer data to deliver personalized communications across the lifecycle.
• Continuously optimize multi‑channel plans and retention strategies to improve engagement and revenue.
• Collaborate with the CRM Manager to define lifecycle stages and contact strategies.
• Help identify key customer segments to improve targeting and personalization.
• Build, execute, and optimize automated CRM journeys and lifecycle campaigns.
• Conduct A/B tests and implement learnings to improve campaign performance.
• Analyze behavior, transactional, demographic, and lifestyle data to derive insights and marketing recommendations.
• Own weekly and monthly CRM reporting and ad hoc deep dives.
• Monitor campaign metrics to ensure measurability and alignment with business objectives.
• Collaborate with Marketing, Product, Data, and other teams for a seamless experience.
• Stay updated on CRM best practices and industry trends.

Conocimientos

Salesforce Marketing Cloud

ESP platforms

HTML

Copywriting

CRM lifecycle

Data analytics

A/B testing

Segmentation

Cross-functional collaboration

English & German

Descripción del empleo

Fever in Madrid is seeking a CRM professional to drive multi‑channel campaigns, building personalized experiences for users from onboarding through retention. You will activate data, optimize journeys, and collaborate with Marketing, Product, and Data teams to maximize engagement and revenue.

You will own lifecycle frameworks, segmentation strategies, and A/B testing, delivering actionable insights and measurable results in a fast‑paced, hybrid environment.