CRM Manager – Salesforce

Stanley Black & Decker, Inc.; Barcelona; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Discounts on Stanley Black & Decker26

Partner programs

Job summary

Stanley Black & Decker, Inc. is seeking a CRM Manager – Salesforce in Barcelona, hybrid work model. You will lead Data Operations and BI, overseeing Salesforce CRM, Power BI, and multiple product data systems to drive data quality, governance, and actionable insights.

The role requires 5+ years in a similar managerial capacity, strong Salesforce CRM and Power BI knowledge, and proven leadership across cross-functional teams. Spanish and English fluency are required, with Portuguese a plus.

Qualifications

• 5+ years proven experience in a similar managerial role within data operations or BI.
• Strong knowledge of Salesforce CRM and Power BI.
• Experience leading teams and coordinating cross-functional collaboration.

Responsibilities

• Lead Data Operations and BI function.
• Oversee Salesforce CRM, Power BI, and related platforms.
• Translate business needs into data, reporting, and system solutions.
• Partner with commercial and marketing teams to align systems with priorities.
• Lead, coach, and develop the team within the department.

Skills

Data operations

Business intelligence

Salesforce CRM

Power BI

Tools

Salesforce CRM

Power BI

Nexmart

Job description

Position Title: CRM Manager – Salesforce

Location: Barcelona, Spain

Work Model: Hybrid

Employment: Permanent

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As the CRM Manager – Salesforce, you’ll be part of our team. You’ll get to:

• Lead and develop the Data Operations and Business Intelligence function within the organization.
• Oversee the management, optimization, and continuous improvement of key business platforms, including Salesforce CRM, Power BI, SBD 360, product data systems, Nexmart, Home Index, Innoscape, Leroy Merlin platforms, and external market data sources.
• Ensure high standards of data quality, consistency, governance, and usability across commercial and business information systems.
• Drive the development, maintenance, and enhancement of Power BI reports, dashboards, and business performance analysis tools.
• Translate business needs into effective data, reporting, and system solutions that support sales, marketing, and management decision-making.
• Act as a key partner to commercial and marketing teams, ensuring systems and data structures are aligned with business priorities.
• Identify opportunities to improve processes, reporting capabilities, and the overall use of business data across the company.
• Lead, coach, and develop the team within the department, fostering a business-oriented, collaborative, and service-driven mindset.
• Coordinate with internal stakeholders and external partners to ensure the effective use and evolution of relevant systems and data sources.
• Strengthen data visibility and business insight capabilities to support better and faster decision-making across the organization.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• 5+ years proven experience in a similar managerial role within data operations, business intelligence, commercial systems, or business support functions.
• Strong knowledge of Salesforce CRM and Power BI.
• Solid understanding of data management, reporting environments, and business information systems.
• Experience leading teams and coordinating cross-functional collaboration.
• Strong business acumen, with a clear commercial and marketing orientation.
• Ability to convert business needs into practical, value-added system and reporting solutions.
• Excellent communication and stakeholder management skills.
• A hands-on, proactive, and solution-oriented approach.
• Comfort working in a dynamic environment with multiple systems, priorities, and business interfaces.
• Fluency in Spanish and English; Portuguese is desirable.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our digital learning portal.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!