Amazon eTrade Marketing Manager

Stanley Black & Decker; Cataluña; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Vision insurance

Wellness program

Disability insurance

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Discounts on tools

Job summary

Stanley Black & Decker Iberica, S.L. is seeking an Amazon eTrade Marketing Manager in Barcelona, Hybrid.

You will own the full Amazon sales cycle for key markets, from product listing to activation planning, working with Amazon account managers and cross-functional teams to drive performance. Key focus areas include conversion optimization, ASP and traffic campaigns, and close collaboration with the legal and SBU teams to defend the brand online.

Qualifications

• Strong analytical skills to identify drivers of performance.
• Experience with SEO/SEA and Amazon native tools.
• Ability to manage cross-functional stakeholders and budgets.

Responsibilities

• Own full sales cycle on Amazon for assigned market/categories.
• Analyze market to identify priorities and collaborate with KAMs to drive performance.
• Develop and execute plans to maximize sell-out, conversions and ASP performance.

Skills

Analytical skills

SEO/SEA

Amazon tools

Cross-functional

Budgeting

Tools

Vendor Central

Vine

Bundling

Job description

Position Title: Amazon eTrade Marketing Manager Location: Barcelona, Spain Work Model: Hybrid Employment: Permanent Come build your career.

What You’ll Do

As Amazon eTrade Marketing Manager, you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to the Amazon EU Commercial Director.

• Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.
• You will analyse your market and see what brands and categories are most important and work with Amazon Key Account Managers and cross-functional stakeholders to drive performance in these categories
• Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:
• Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,…), Plan quantities to keep RepOOS% at its lowest, plan impactful deals to win market shares especially during key moments.
• Traffic: Engage with our agency to (i) brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.
• ASP: Ensure our trade‑up is transparent to shoppers & we create cross‑selling opportunities from one range to another.
• Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches
• Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e‑Commerce/digital marketing organizations specific to Amazon
• Your contact at Amazon will the AVS in charge of your brands/categories at the European level.
• Actively defend our brand through Brand Registry in close collaboration with our legal department and our SBU teams.

Who You Are

You always strive to do a good job…but would it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it.

• Doer mentality couple with the drive to get things done under time pressure
• Strong analytical skills to identify real drivers of performance
• Team spirit & Interpersonal skills
• Excellent written and verbal communication skills in English are essential as well as in the language of the market you will represent
• Ability to expand skills and take on additional responsibility in the future
• Strong sense of the business to build and manage budgets, pricing strategies and ROI analysis
• Ability to manage a diverse range of stakeholders internally & externally
• Robust sense of ownership, skills to manage several projects at the same time while keeping your eyes on the key priorities.
• A taste for challenge

What You’ll Receive

You’ll receive a competitive salary and a great benefits plan:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done-and we have since 1843.