CRM Manager

Tamarind Intelligence; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

40% discount on Fever events

Gympass membership

Free food and drinks at office

Payflow salary advance

Descripción de la vacante

Fever in Madrid is seeking a highly experienced CRM leader to own the end-to-end CRM strategy across email, push, and in-app messaging. You will lead a team of CRM specialists, define playbooks, and work with Product and Data to improve capabilities and campaign execution.

The role requires hands-on expertise with Salesforce Marketing Cloud, strong data-driven decision making, and the ability to drive engagement, retention, and revenue growth in a fast-paced, high-growth environment.

Formación

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or related field.
• Experience leading, managing, or coordinating a CRM team.
• Hands-on expertise with Salesforce Marketing Cloud.
• Experience with ESPs such as Mailchimp, SendGrid, Braze, or similar.
• HTML proficiency and ability to review technical campaigns.
• Strong experience in segmentation, personalization, lifecycle marketing, and CRM automation.
• Advanced understanding of A/B testing, dynamic content, and campaign optimization.
• Strong analytical mindset with data-driven decision making.
• Experience leveraging behavioral, transactional, demographic, and lifestyle data.
• Commercially minded with focus on measurable impact.
• Exceptional communication and stakeholder management.
• Highly organized with ability to balance priorities.
• Comfortable operating in fast-paced, high-growth environments.
• Strong leadership skills and coaching ability.
• Fluent in English; Spanish is a plus.

Responsabilidades

• Own end-to-end CRM strategy across email, push, and in-app messaging.
• Define and evolve the CRM playbook, improving team structures, processes, and frameworks as the function scales.
• Translate team learnings into actionable improvements and collaborate with other squads.
• Ensure CRM initiatives contribute to engagement, retention, customer experience, and revenue growth.
• Lead and develop a team of CRM specialists with clear ownership across initiatives.
• Define team priorities and ensure projects are delivered efficiently and with high quality.
• Establish QA processes, review mechanisms, and operational standards across all CRM activities.
• Monitor channel saturation and frequency, optimizing communication effectiveness.
• Support stakeholders in managing complex requests and cross-functional relationships.

Conocimientos

CRM Strategy

Team Leadership

HTML Proficiency

Campaign Automation

Segmentation

A/B Testing

Data Analytics

Stakeholder Management

Herramientas

Salesforce Marketing Cloud

Mailchimp

SendGrid

Braze

Descripción del empleo

Hey there!
We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.

Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right?

To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience?

Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet the Team

CRM

The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back.

We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction.

Join us and help turn first-time users into lifelong fans.

What You'll Do

Strategy & Channel Ownership

• Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, ensuring alignment with business objectives and marketing priorities.
• Define and evolve the CRM playbook, identifying opportunities to improve team structures, processes, and operating frameworks as the function scales.
• Translate team learnings into actionable improvements and foster collaboration with other squads to drive cross-functional impact.
• Ensure CRM initiatives contribute to engagement, retention, customer experience, and revenue growth.

Team Leadership & Operations

• Lead and develop a team of CRM specialists, providing direction, support, and clear ownership across initiatives.
• Define team priorities and ensure projects are delivered efficiently and with high quality.
• Establish quality assurance processes, review mechanisms, and operational standards across all CRM activities.
• Monitor channel saturation, audience overlaps, and campaign conflicts, implementing processes to optimize communication frequency and effectiveness.
• Support team members in managing complex stakeholder relationships and business requests.

Technical Excellence & CRM Infrastructure

• Oversee the technical quality of CRM campaigns, automations, and customer journeys.
• Define standards for scalable, reliable, and efficient CRM execution.
• Identify technical limitations, operational risks, and opportunities for improvement before they impact performance.
• Partner closely with Product and Data teams to improve CRM capabilities, tools, and platform integrations.
• Drive best practices in automation, segmentation, personalization, and campaign execution.

Data, Reporting & Continuous Improvement

• Review CRM performance reports, validate insights, and ensure recommendations are supported by data.
• Promote a culture of experimentation, learning, and continuous improvement across the team.
• Leverage customer behavior, transactional, demographic, and lifestyle data to inform strategy and prioritization.
• Establish performance benchmarks and ensure all CRM initiatives are measurable and outcome-driven.

Communication & Stakeholder Management

• Act as the primary point of contact between CRM and cross-functional stakeholders.
• Establish clear communication standards, reporting structures, and follow-up processes.
• Ensure stakeholders remain informed, aligned, and supported throughout project lifecycles.
• Lead with composure and clarity in high-pressure situations while fostering accountability and operational excellence.

This position will be hybrid and based in Madrid.

Who You Are

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or a related field.
• Previous experience leading, managing, or coordinating a CRM team.
• Deep hands-on expertise with Salesforce Marketing Cloud.
• Experience working with additional ESPs such as Mailchimp, SendGrid, Braze, or similar platforms.
• Proficiency in HTML and confidence reviewing and validating technical campaign implementations.
• Strong experience with customer segmentation, personalization strategies, lifecycle marketing, and CRM automation.
• Advanced understanding of A/B testing methodologies, dynamic content, and campaign optimization.
• Strong analytical mindset with the ability to transform data into actionable business insights.
• Experience leveraging behavioral, transactional, demographic, and lifestyle data to improve CRM performance.
• Commercially minded and highly data-driven, with a focus on measurable impact and business outcomes.
• Exceptional communication and stakeholder management skills.
• Highly organized, capable of balancing multiple priorities while maintaining quality and team focus.
• Comfortable operating in fast-paced, high-growth environments.
• Strong leadership skills with the ability to coach, motivate, and develop team members.
• Fluent in English. Spanish is a plus.

Why You'll Love It Here

• Opportunity to have a real impact in a high-growth global category leader.
• 40% discount on all Fever events and experiences.
• Work in a location in the heart of Madrid, with exposure to global markets and international teams.
• Home office friendly and flexible schedule.
• Responsibility from day one and continuous professional and personal growth.
• Great work environment with a young, international team of talented people.
• Health insurance and additional benefits.
• Flexible remuneration with a 100% tax exemption through Cobee. You can pay an upgrade to manage the Beckham law with them, among other procedures
• English and Spanish lessons.
• Gympass membership.
• We have free food, drinks, and fruit at the office.
• Possibility to receive part of your salary in advance through Payflow.

Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click hereFever - Candidate Privacy Notice