Head of Marketing Strategy

Fever; Madrid; Hybrid; EUR 180,000 - 260,000; Full time

Benefits offered by this job

40% discount on Fever events and free

Cobee remuneration (meals, transport,育

Private health & dental insurance (CIG

Hybrid work setup at Madrid office

Job summary

Fever, Madrid-based leader in live entertainment tech, seeks a Head of Marketing Strategy to drive Fever’s global growth. You will own paid marketing and user acquisition, managing multi‑million euro budgets and a large cross‑functional team.

You translate business goals into actionable roadmaps, lead data‑driven decision‑making, and guide creative experimentation to improve conversion and lifetime value.

Qualifications

• 12+ years of experience in performance marketing, growth, or acquisition strategy, ideally within digital marketplaces, consumer tech, or entertainment platforms.

Responsibilities

• Define and execute Fever’s global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets.
• Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.
• Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics.
• Oversee paid acquisition across channels including Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates, and emerging platforms.
• Drive data‑driven decision‑making through advanced measurement, attribution modeling, and automation.
• Lead creative experimentation and personalization strategies to improve conversion and lifetime value.
• Champion innovation by testing new channels, formats, and technologies to reach new audiences globally.
• Build, mentor, and scale a world‑class acquisition marketing organization.
• Foster a high‑performance culture that combines analytical rigor, creativity, and operational excellence.
• Collaborate with cross‑functional leaders in Growth, Creative, Product, Data, CRM, etc. to ensure integrated growth initiatives.
• Manage strategic relationships with major partners and ad platforms.
• Oversee forecasting, budgeting, and pacing to ensure optimal spend and efficiency.
• Implement frameworks for continuous testing, performance tracking, and ROI optimization.

Skills

Performance marketing

Growth strategy

P&L ownership

Team leadership

Data analytics

Cross-functional collaboration

Global mindset

Job description

Hey there! We’re Fever, the world’s leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting‑edge technology and data‑driven approach, we’re revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in 55+ countries to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award‑winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar‑raisers with a hands‑on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet The Team

As the Marketing Strategy team, we drive growth by attracting new users and increasing the reach, visibility, and sales of our experiences and brands. We create data‑driven campaigns that connect with the right audiences across channels like Meta, TikTok, Google, TV, and more. From strategy to execution, we’re focused on generating awareness, boosting engagement, and turning interest into action. Join us and help shape the campaigns that inspire millions to discover and book unforgettable experiences.

The Role

We are seeking a Head of Marketing Strategy to lead Fever’s global growth engine. This role will own the strategic direction and performance of paid marketing channels and user acquisition initiatives. You’ll manage millions of dollars in annual media investment, lead a large cross‑functional marketing organization, and take full ownership of P&L performance. This position requires a combination of strategic vision, data‑driven execution, creative leadership, and business acumen — someone who can operate at both the macro and micro level to scale one of the fastest‑growing entertainment platforms in the world.

What You’ll Do

Strategic Leadership

• Define and execute Fever’s global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets.
• Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.
• Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics.

Performance Marketing & Innovation

• Oversee paid acquisition across channels including Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates, and emerging platforms.
• Drive data‑driven decision‑making through advanced measurement, attribution modeling, and automation.
• Lead creative experimentation and personalization strategies to improve conversion and lifetime value.
• Champion innovation by testing new channels, formats, and technologies to reach new audiences globally.

Team Leadership

• Build, mentor, and scale a world‑class acquisition marketing organization.
• Foster a high‑performance culture that combines analytical rigor, creativity, and operational excellence.
• Collaborate with cross‑functional leaders in Growth, Creative, Product, Data, CRM, etc. to ensure integrated growth initiatives.

Operational Excellence

• Manage strategic relationships with major partners and ad platforms.
• Oversee forecasting, budgeting, and pacing to ensure optimal spend and efficiency.
• Implement frameworks for continuous testing, performance tracking, and ROI optimization.

Who You Are

• 12+ years of experience in performance marketing, growth, or acquisition strategy, ideally within digital marketplaces, consumer tech, or entertainment platforms.
• Proven success managing nine‑figure marketing budgets and delivering measurable business growth.
• Deep expertise in paid media strategy and data‑driven optimization at scale.
• Strong command of attribution, experimentation design, and performance analytics.
• Track record of P&L ownership and driving profitability through efficient investment.
• Inspirational leader capable of managing large teams and fostering a high‑impact culture.
• Global mindset — comfortable operating across diverse markets, audiences, and regulatory environments.
• Passion for culture, live experiences, and technology.

Why You’ll Love It Here

• Attractive compensation package with room to grow.
• 40% discount on all Fever events and experiences + free Candlelight voucher.
• Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax‑exempt).
• Payflow: option to access part of your salary in advance.
• Taxdown: help optimizing and filing your taxes. You can pay an upgrade to manage the Beckham law with them, among other procedures.
• Private health & dental insurance with Cigna: 100% covered by Fever. You can also add your family members via flexible remuneration.
• Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan.
• Language learning support: English and Spanish lessons.
• Hybrid work setup: home office friendly with a central Madrid office location.
• Snacks, drinks, and fresh fruit are always available at the office.
• Dynamic international team: a young, talented group creating a great work environment.

Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu | TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

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