CRM Manager

Fever; Madrid; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

40% discount on Fever events

Health insurance

Gympass

Free food and drinks at the office

Home office friendly

Payflow salary advance

Flexible remuneration

English and Spanish lessons

Descripción de la vacante

Fever, based in Madrid, is hiring a CRM leader to own the end-to-end lifecycle marketing strategy across email, push, and in-app channels. Lead a team of CRM experts, shape processes, and collaborate with Product and Data teams to drive engagement, retention, and revenue.

You will oversee technical quality of campaigns, drive segmentation and personalization, and ensure scalable CRM infrastructure while partnering with cross-functional squads in a fast-paced, international environment.

Formación

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or a related field.
• Previous experience leading, managing, or coordinating a CRM team.
• Deep hands-on expertise with Salesforce Marketing Cloud.
• Experience working with ESPs such as Mailchimp, SendGrid, Braze, or similar platforms.
• Proficiency in HTML and reviewing technical campaign implementations.
• Strong experience with segmentation, personalization, lifecycle marketing, and CRM automation.
• Advanced understanding of A/B testing methodologies, dynamic content, and campaign optimization.
• Strong analytical mindset with the ability to transform data into actionable business insights.

Responsabilidades

• Own end-to-end CRM strategy across email, push, and in-app messaging.
• Define and evolve the CRM playbook to scale the function.
• Translate learnings into actionable improvements and collaborate with other squads.
• Ensure CRM initiatives contribute to engagement, retention, and revenue growth.
• Lead and develop a team of CRM specialists with clear ownership.
• Define team priorities and ensure high-quality, efficient project delivery.
• Establish QA processes and operational standards across CRM activities.
• Monitor audience overlaps and campaign conflicts to optimize frequency.
• Partner with Product and Data teams to improve CRM capabilities and integrations.
• Drive best practices in automation, segmentation, personalization, and campaign execution.
• Review CRM performance reports and advocate data-driven decisions.
• Promote experimentation and continuous improvement across the team.
• Leverage behavioral and transactional data to inform strategy.
• Establish benchmarks and measurable CRM initiatives.

Conocimientos

CRM leadership

Lifecycle marketing

Digital marketing

Team leadership

Salesforce Marketing Cloud

Email, push, in-app

HTML

Segmentation

A/B testing

Data-driven

Herramientas

Salesforce Marketing Cloud

Mailchimp

SendGrid

Braze

HTML

Descripción del empleo

Hey there!

We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.

Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right?

To achieve our mission, we are looking for bar-raisers with a hands‑on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience?

Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet the Team

CRM

The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back.

We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction.

Join us and help turn first-time users into lifelong fans.

What You'll Do

Strategy & Channel Ownership

• Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, ensuring alignment with business objectives and marketing priorities.
• Define and evolve the CRM playbook, identifying opportunities to improve team structures, processes, and operating frameworks as the function scales.
• Translate team learnings into actionable improvements and foster collaboration with other squads to drive cross-functional impact.
• Ensure CRM initiatives contribute to engagement, retention, customer experience, and revenue growth.

Team Leadership & Operations

• Lead and develop a team of CRM specialists, providing direction, support, and clear ownership across initiatives.
• Define team priorities and ensure projects are delivered efficiently and with high quality.
• Establish quality assurance processes, review mechanisms, and operational standards across all CRM activities.
• Monitor channel saturation, audience overlaps, and campaign conflicts, implementing processes to optimize communication frequency and effectiveness.
• Support team members in managing complex stakeholder relationships and business requests.

Technical Excellence & CRM Infrastructure

• Oversee the technical quality of CRM campaigns, automations, and customer journeys.
• Define standards for scalable, reliable, and efficient CRM execution.
• Identify technical limitations, operational risks, and opportunities for improvement before they impact performance.
• Partner closely with Product and Data teams to improve CRM capabilities, tools, and platform integrations.
• Drive best practices in automation, segmentation, personalization, and campaign execution.

Data, Reporting & Continuous Improvement

• Review CRM performance reports, validate insights, and ensure recommendations are supported by data.
• Promote a culture of experimentation, learning, and continuous improvement across the team.
• Leverage customer behavior, transactional, demographic, and lifestyle data to inform strategy and prioritization.
• Establish performance benchmarks and ensure all CRM initiatives are measurable and outcome‑driven.

Communication & Stakeholder Management

• Act as the primary point of contact between CRM and cross‑functional stakeholders.
• Establish clear communication standards, reporting structures, and follow‑up processes.
• Ensure stakeholders remain informed, aligned, and supported throughout project lifecycles.
• Lead with composure and clarity in high‑pressure situations while fostering accountability and operational excellence.

This position will be hybrid and based in Madrid.

Who You Are

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or a related field.
• Previous experience leading, managing, or coordinating a CRM team.
• Deep hands‑on expertise with Salesforce Marketing Cloud.
• Experience working with additional ESPs such as Mailchimp, SendGrid, Braze, or similar platforms.
• Proficiency in HTML and confidence reviewing and validating technical campaign implementations.
• Strong experience with customer segmentation, personalization strategies, lifecycle marketing, and CRM automation.
• Advanced understanding of A/B testing methodologies, dynamic content, and campaign optimization.
• Strong analytical mindset with the ability to transform data into actionable business insights.
• Experience leveraging behavioral, transactional, demographic, and lifestyle data to improve CRM performance.
• Commercially minded and highly data‑driven, with a focus on measurable impact and business outcomes.
• Exceptional communication and stakeholder management skills.
• Highly organized, capable of balancing multiple priorities while maintaining quality and team focus.
• Comfortable operating in fast‑paced, high‑growth environments.
• Strong leadership skills with the ability to coach, motivate, and develop team members.
• Fluent in English. Spanish is a plus.

Why You'll Love It Here

• Opportunity to have a real impact in a high‑growth global category leader.
• 40% discount on all Fever events and experiences.
• Work in a location in the heart of Madrid, with exposure to global markets and international teams.
• Home office friendly and flexible schedule.
• Responsibility from day one and continuous professional and personal growth.
• Great work environment with a young, international team of talented people.
• Health insurance and additional benefits.
• Flexible remuneration with a 100% tax exemption through Cobee. You can pay an upgrade to manage the Beckham law with them, among other procedures
• English and Spanish lessons.
• Gympass membership.
• We have free food, drinks, and fruit at the office.
• Possibility to receive part of your salary in advance through Payflow.

Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.