CRM Data & Operations Specialist

Camper; Inca; On-site; EUR 28,000 - 42,000; Full time

Benefits offered by this job

Discounts on Camper products

Flexible schedule

Job summary

Camper is seeking a CRM Analytics professional to provide analytical and operational support across CRM initiatives, optimizing customer acquisition, engagement, and retention. You will coordinate acquisition campaigns, monitor performance, and help forecast database growth while ensuring data quality and accurate measurement across platforms.

You will work with Content, CRM, Legal, Data and Technology teams to define KPIs, run experiments, and derive actionable insights that drive smarter

Qualifications

• University degree in Marketing, Business Administration, Technology, Data/Analytics or related fields.
• At least 2 years of experience in CRM, digital marketing or marketing analytics.
• Experience with CRM platforms such as Emarsys, Salesforce Marketing Cloud, Braze, HubSpot or similar.
• Good command of Excel or Google Sheets and ability to analyze performance metrics.
• Experience with data visualization tools and knowledge of SQL will be considered a plus.
• Ability to work in a dynamic environment and meet deadlines.
• Interest in new technologies and AI tools applied to data analysis.
• Strong data analysis skills and decision-making based on metrics.
• Knowledge of CRM systems and data analysis tools.

Responsibilities

• Coordinate execution of acquisition campaigns across markets and channels from briefing to setup of touchpoints.
• Monitor and analyze performance, prepare reports, identify trends and opportunities for improvement.
• Forecast monthly database growth and assist budgeting for acquisition.
• Extract and analyze data across channels to support decision-making.
• Analyze A/B test results and document learnings to propose optimization hypotheses.
• Validate tracking data across CRM, GA4, BigQuery and reporting tools with technical teams.
• Collaborate on CRM reporting improvements and KPI definitions.
• Work with Content, CRM, Legal, Data and Technology teams to ensure correct measurement of campaigns.

Skills

CRM analytics

SQL

Excel/Sheets

Data visualization

A/B testing analysis

Cross-functional collaboration

Communication

Education

University degree in Marketing or related field

Tools

Emarsys

Salesforce Marketing Cloud

Braze

HubSpot

BigQuery

Job description

Position Summary

Provide analytical and operational support across CRM initiatives to optimize customer acquisition, engagement, and retention.

Responsibilities

• Coordinate the execution of acquisition campaigns and customer acquisition initiatives across different markets and channels, ensuring their correct implementation from briefing through to the setup of the different acquisition touchpoints.
• Monitor and analyze the performance of acquisition campaigns, preparing regular performance reports, identifying trends, deviations and opportunities for improvement, and providing recommendations to optimize results.
• Support the forecasting of monthly database growth, as well as the planning, monitoring and analysis of the acquisition budget.
• Provide analytical support across the CRM team by extracting and analyzing data from different channels and initiatives, identifying trends, insights and opportunities for improvement to support decision-making.
• Analyze the results of A/B tests and other experimentation initiatives, documenting learnings and proposing new optimization hypotheses.
• Ensure data quality and reliability by validating the correct implementation of tracking and investigating issues and discrepancies across different data sources (CRM, GA4, BigQuery and reporting tools) in coordination with technical teams.
• Identify and propose improvements to CRM reporting systems and tools, as well as collaborate in defining new KPIs and measurement requirements.
• Work closely with the Content, CRM, Legal, Data and Technology teams to ensure the correct execution and measurement of campaigns.

Requirements

• University degree in Marketing, Business Administration, Technology, Data/Analytics or related fields.
• At least 2 years of experience in CRM, digital marketing or marketing analytics.
• Experience with CRM platforms such as Emarsys, Salesforce Marketing Cloud, Braze, HubSpot or similar.
• Good command of Excel or Google Sheets and ability to analyze performance metrics and draw conclusions. Experience with data visualization tools and knowledge of SQL will be considered a plus.
• Ability to work in a dynamic environment, manage different priorities and meet established deadlines.
• Interest in new technologies and Artificial Intelligence tools applied to data analysis and process optimization.
• Strong data analysis skills and ability to make decisions based on performance metrics and problem-solving skills.
• Knowledge of CRM systems and data analysis tools.
• Ability to manage multiple projects simultaneously.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Proactive mindset with a strong focus on continuous improvement.

What We Offer

• A dynamic and multicultural working environment that fosters teamwork, learning, and professional growth.
• Discounts on Camper products.
• Team outings and events.
• Immediate start date with a flexible schedule.
• You will be part of a leading company in the fashion sector, dynamic, innovative, highly aware and committed to sustainability, with a close and inspiring working environment.

Camper is committed to the goals of equal opportunities in order to create a diverse and inclusive business. We value the differences that diversity brings to our brand and uphold this as part of our company values.

We aim to provide a working environment that fosters inclusion, fairness, equity, and respect for social and cultural diversity and that is free from unlawful discrimination and harassment. Our recruitment process considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled status or any other characteristic protected by law.