Creative Marketing Leader For Govtech B2B Saas

Astra Zeneca; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Joybuy in Spain is seeking an experienced Marketing Leader to drive the local marketing strategy and execution. You will own the Spain agenda, translating European strategy into initiatives that resonate with Spanish consumers and grow the brand and business.

The role requires hands-on execution across the marketing mix, collaboration with local and international teams, and a data-driven approach to optimise ROI and budget allocation.

Qualifications

• Strong marketing experience, ideally within e-commerce, retail or a consumer-facing business.
• Broad marketing expertise, with hands-on experience across at least two areas of the marketing mix (Brand, Performance Marketing, CRM, Content, Social).
• Experience managing and developing a team is highly desirable.
• Fluent Spanish and English.

Responsibilities

• Own the local marketing strategy: develop and execute the marketing roadmap for Spain, aligned with Joybuy’s European objectives and local priorities.
• Drive integrated marketing initiatives: lead campaigns across channels, including brand, performance, content, CRM, and other levers.
• Bring a strong local market perspective: analyze consumer behaviour and market trends to adapt the approach.
• Drive performance: monitor KPIs, evaluate ROI, and optimise campaigns, channel mix, and budget.
• Build local visibility: develop relationships with partners, media and industry stakeholders.
• Lead and develop the team: manage the local marketing team, set priorities, support performance and growth.
• Collaborate across markets: work with European and global teams to maintain alignment with Joybuy strategy.

Job description

Joybuy is JD.Com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.Com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy. Learn more about who we are and what we do:

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

About The Role

We are looking for an experienced Marketing Leader to drive Joybuy’s marketing strategy and execution in Spain. You will own the local marketing agenda, translating our broader European strategy into initiatives that resonate with Spanish consumers and drive both brand and business growth. Working closely with local and international teams, you will combine strategic thinking with hands‑on execution across the marketing mix.

What You’ll Do

• Own the local marketing strategy: Develop and execute the marketing roadmap for Spain, aligned with Joybuy’s European business objectives and local market priorities.
• Drive integrated marketing initiatives: Lead campaigns across multiple marketing channels, bringing together brand, performance, content, CRM and other relevant levers.
• Bring a strong local market perspective: Analyse consumer behaviour, market trends and competitor activity to identify opportunities and continuously adapt our approach.
• Drive performance: Monitor marketing KPIs, evaluate ROI and use data to optimise campaigns, channel mix and budget allocation.
• Build local visibility: Develop relationships with relevant partners, media and industry stakeholders to strengthen Joybuy’s presence in Spain.
• Lead and develop the team: Manage the local marketing team, setting priorities, supporting performance and developing capabilities as the business grows.
• Collaborate across markets: Work closely with European and global teams to ensure local priorities are represented while maintaining alignment with the broader Joybuy strategy.

About You

• Strong marketing experience, ideally within e-commerce, retail or a consumer-facing business.
• Broad marketing expertise, with hands‑on experience across at least two areas of the marketing mix, such as Brand, Performance Marketing, CRM, Content or Social Media.
• Previous experience managing and developing a team is highly desirable.
• Strong understanding of the German consumer and competitive landscape.
• Commercial and data‑driven mindset, with the ability to connect marketing activity to business performance.
• Experience working in an international or cross‑border environment.
• Entrepreneurial, adaptable and comfortable operating in a fast‑paced and evolving environment.
• Fluent Spanish and English.

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross‑border e‑commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people‑first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast‑expanding international business.

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.