Marketing BP Head

JING DONG DEVELOPMENT SPAIN SLU; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

JD.com (JINGDONG) in Spain is seeking an experienced Marketing Leader to drive Joybuy’s marketing strategy and execution in Spain. You will own the local marketing agenda, translating our broader European strategy into initiatives that resonate with Spanish consumers and drive both brand and business growth.

Working closely with local and international teams, you will combine strategic thinking with hands-on execution across the marketing mix, including brand, performance, CRM, content and

Qualifications

• Strong marketing experience in ecommerce/retail or consumer brands.
• Hands-on across at least two marketing areas: Brand, Performance, CRM or content.
• Experience leading and developing a team; international exposure is a plus.

Responsibilities

• Own the local marketing strategy for Spain aligned with Joybuy’s European goals.
• Lead integrated campaigns across channels including brand, performance, content, CRM.
• Analyse consumer trends and competitors to identify opportunities.
• Monitor KPIs and optimise campaigns, budget, and channel mix.
• Build local visibility through partners and media.
• Lead and develop the local marketing team.
• Collaborate with European and global teams to align priorities.

Skills

Marketing leadership

E-commerce

Cross-border

Brand management

CRM

Job description

Who We Are

At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.

Our Global Reach

JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world. Learn more about who we are and what we do: https://corporate.jd.com/

What We Offer

Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.

About The Team

You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

About The Role

We are looking for an experienced Marketing Leader to drive Joybuy’s marketing strategy and execution in Spain. You will own the local marketing agenda, translating our broader European strategy into initiatives that resonate with Spanish consumers and drive both brand and business growth. Working closely with local and international teams, you will combine strategic thinking with hands‑on execution across the marketing mix.

What You’ll Do

• Own the local marketing strategy: Develop and execute the marketing roadmap for Spain, aligned with Joybuy’s European business objectives and local market priorities.
• Drive integrated marketing initiatives: Lead campaigns across multiple marketing channels, bringing together brand, performance, content, CRM and other relevant levers.
• Bring a strong local market perspective: Analyse consumer behaviour, market trends and competitor activity to identify opportunities and continuously adapt our approach.
• Drive performance: Monitor marketing KPIs, evaluate ROI and use data to optimise campaigns, channel mix and budget allocation.
• Build local visibility: Develop relationships with relevant partners, media and industry stakeholders to strengthen Joybuy’s presence in Spain.
• Lead and develop the team: Manage the local marketing team, setting priorities, supporting performance and developing capabilities as the business grows.
• Collaborate across markets: Work closely with European and global teams to ensure local priorities are represented while maintaining alignment with the broader Joybuy strategy.

About You

Strong marketing experience, ideally within e-commerce, retail or a consumer-facing business. Broad marketing expertise, with hands‑on experience across at least two areas of the marketing mix, such as Brand, Performance Marketing, CRM, content, Social Media. Previous experience managing and developing a team is highly desirable. Strong understanding of the German consumer and competitive landscape. Commercial and data‑driven mindset, with the ability to connect marketing activity to business performance. Experience working in an international or cross‑border environment. Entrepreneurial, adaptable and comfortable operating in a fast‑paced and evolving environment. Fluent Spanish and English.

Diversity & Inclusion

At JD.com, we’re committed to building a diversified and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

About Us (Reiteration)

What started as one bold idea in China has grown into one of the world's most trusted technology and supply chain businesses. Today, JD.com (JINGDONG) serves more than700 million customers, using technology, logistics and innovation to create smarter, faster and more connected experiences. From retail and logistics to technology, healthcare and beyond, we're solving real-world challenges and making everyday life easier. As we continue to grow, so do the opportunities for the people who grow with us. Our global business: Our teams work across 20+ countries and regions, building smarter supply chains and helping businesses and communities connect across borders. From technology hubs and retail operations to logistics networks and corporate teams, we're creating opportunities to learn, collaborate and make an impact on a global scale. Whether you're joining us in Europe, the Middle East, Asia or the Americas, you'll be part of one global team working towards a shared purpose. So let's do this. Let's deliver joy.