Country Launcher - UK

Blu; Madrid; Hybrid; EUR 100,000 - 180,000; Full time

Job summary

Blu is launching its UK market expansion from Madrid. As Country Launcher for the UK, you will be the face of the initiative, closing strategic B2B SaaS deals with vehicle dealerships and shaping the commercial footprint.

This hybrid role requires native English, relocation to Madrid if needed, and a proven track record in full-cycle SaaS sales. You will collaborate with leadership and represent Blu at major automotive events, including a national November show.

Qualifications

• Native English with proven B2B SaaS sales experience.
• Full legal right to reside/work in Spain.
• Willingness to relocate to Madrid.
• Proven track record in full-cycle B2B SaaS sales.
• Fluent Spanish (B1/B2) to connect with HQ.

Responsibilities

• Drive full-cycle B2B sales across UK vehicle dealerships from outreach to closure.
• Tailor consultative sales strategies for varied dealer groups.
• Onboard new customers and manage initial accounts during the launch.
• Represent the company at UK automotive trade shows, including a November national event.
• Provide market insights to HQ product teams to refine the pitch.

Skills

B2B SaaS sales

English proficiency

Spanish knowledge (B1/B2)

Relocation to Madrid

Job description

• Madrid, Spain (Hybrid: 3 days office / 2 days remote, 100% in-office for the first 4 months)
• UK Market Launch & Expansion
• Base salary: From €100k OTE (high uncapped commission structure)

What's the project?

We are supporting a fast-growing SaaS vendor that is shaking up the operational landscape for the automotive sector. Their specialty? A dynamic software ecosystem that centralizes customer relationships, streamlines lead management, and simplifies the daily routines of vehicle dealerships. Having validated their business model and built a super strong presence in Southern Europe, they are now shifting into high gear: international expansion.

Their next major challenge? The UK market. The foundations are solid, the product is proven, and the ambition is huge. The goal is to build out a strong footprint across the UK from scratch, targeting vehicle dealerships of all sizes. You won't be starting from a blank page, but you will have full autonomy to structure, accelerate, and make this launch a complete success!

And your role in this?

As the Country Launchr for the UK, you will be the main driver and face of this expansion. Initially, you will operate as a high-level individual contributor: rolling up your sleeves, understanding the local market dynamics, and closing key strategic deals. You will work hand in hand with company leadership to establish the commercial footprint and build strong foundations in the UK.

More specifically, you will:

• Drive full-cycle B2B sales operations targeting vehicle dealerships across the UK, from early outreach to final sign-off.
• Execute consultative sales strategies tailored to small, mid-size, and multi-location dealership groups.
• Manage customer onboarding and initial account management directly during the initial phase.
• Represent the company at major UK automotive trade shows and industry gatherings, including a key national event in November.
• Share real-time market insights with product teams back at HQ to continuously refine the commercial pitch.

Ok, what should you bring?

Must-Haves:

• Native-level English speaker with deep commercial understanding of the UK market, through past work experience or living in the UK.
• Full legal right to reside and work in Spain (EU citizenship, Irish passport, or valid Spanish work visa).
• Willingness and ability to relocate to Madrid if not already based in Spain.
• Proven track record running full-cycle B2B SaaS sales processes.

• Based in or ready to relocate to Madrid, with fluent English and at least B1/B2 Spanish to connect smoothly with team members at HQ.

Nice-to-Haves:

• Previous experience in market expansion, launching new territories, or building new commercial verticals.
• Background selling software into the automotive or vehicle dealership sector.

Is that it?

You are a seasoned sales professional at heart, results-driven, and fueled by market creation dynamics. You combine sales rigor, autonomy, and a collaborative team spirit, ready to take leadership in a strategic market while elevating the team around you.