Country Launcher

Blu Selection; Barcelona; On-site; EUR 120,000 - 180,000; Full time

Job summary

Blu, a fast-growing European e-mobility tech scale-up, is seeking a Country Launcher for Spain and Portugal. You will own the market entry from day one, initially hands-on and later building a local team to accelerate commercial growth.

In this role you will lead go-to-market in Spain/Portugal, close high-value B2B deals, build ecosystem partnerships with CPOs, energy utilities, and distributors, and report to the Chief Growth Officer on pipeline and milestones.

Qualifications

• 8+ years in B2B sales leadership, business development or new market expansion.
• Experience in EV charging, e-mobility, or energy tech.
• Strong network in Spain and Portugal.
• Proven market launch from scratch with long-cycle deals.
• Spanish native or bilingual; English professional; French/Italian a plus.

Responsibilities

• Lead Spain/Portugal go-to-market strategy.
• Prospect, negotiate, close high-value B2B deals.
• Build partnerships with CPOs, energy companies, utilities, and fleets.
• Establish indirect distribution with installers, distributors, and real estate managers.
• Promote portfolio of chargers, CPMS software, and network services.
• Monitor market dynamics and regional EV regulations.
• Recruit and lead regional commercial team.
• Report to the Chief Growth Officer on sales performance and milestones.

Skills

B2B sales leadership

Market expansion

Strategic planning

Team leadership

Job description

• Location: Barcelona , city center
• Languages: Fluent English and Spanish required; French or Italian is a plus
• Experience: 8+ years in commercial leadership, business growth, and international expansion.
• Anything else: Knowledge of the EV charging, e-mobility, or energy technology sectors

WHAT'S THE PROJECT?

The project is that you bring your talent and your ambition to a fast-growing European e-mobility technology scale-up at a pivotal moment in its international journey. With an established footprint across Central and Eastern Europe and over 25,000 charging stations manufactured, the business is now accelerating its commercial expansion into Western and Southern Europe. Your core mission is to spearhead the market launch across Spain and Portugal, building the company's regional presence, ecosystem partnerships, and sales pipeline completely from scratch.

AND WHAT'S MY ROLE IN THIS?

As Country Launcher, you will take full ownership of the regional market entry, operating initially as a hands-on individual contributor before recruiting and leading your local team as operations scale. First you will need to open the Spanish market before replicating it in Portugal, Italy, and possibly France.

• Lead and execute the commercial go-to-market strategy across Spain and Portugal
• Prospect, negotiate, and close high-value B2B deals across the entire sales cycle
• Target and build partnerships with charge point operators (CPOs), energy companies, utilities, and fleet operators
• Establish indirect distribution channels with electrical installers, hardware distributors, and commercial real estate managers
• Promote and sell an integrated portfolio spanning AC/DC fast chargers, proprietary CPMS software, and driver-facing network services
• Monitor competitor activity, local market dynamics, and regional EV charging regulations
• Recruit, mentor, and lead a high-performing commercial team as regional operations scale
• Report on sales performance, pipeline health, and key commercial milestones directly to the Chief Growth Officer

OK, AND WHAT DO YOU NEED?

• 8+ years of proven commercial experience in B2B sales leadership, business development, or new market expansion
• Mandatory background within EV charging infrastructure, e-mobility, or energy technology
• Deep understanding of the EV ecosystem, including CPOs, charging hardware, CPMS software, and energy utilities
• Established network of relevant industry contacts across Spain and Portugal
• Proven track record of launching a new market from scratch and managing complex, long-cycle B2B negotiations
• Early leadership experience with the ambition and readiness to build and lead a local team
• Spanish at native level or bilingual level, English at full professional level, and French or Italian as a strong plus

THAT'S IT?

You're a proactive builder with a genuine entrepreneurial mindset who thrives on taking full ownership of an untouched territory. You combine commercial grit and strategic negotiation skills with the hands-on energy needed to prospect, close deals, and build a lasting market presence on your own initiative.