Communications Director

LVMH Group; Madrid; Presencial; EUR 140.000 - 190.000; Jornada completa

Descripción de la vacante

Louis Vuitton in Madrid seeks a Senior Communications Director to design and execute the Mediterranean strategy, ensuring leadership and elevating desirability across Spain and the region. You will lead regional initiatives aligned with global/EMEA vision and work closely with leadership and cross-functional teams.

You will guide paid media, press, events, and celebrity/influence programs, oversee the regional team, manage the PR budget, and report on KPIs to maximize brand impact across

Formación

• 10+ years in PR, communications or media for luxury brands.
• Experience leading Mediterranean / regional communication strategies.
• Strong networks with national media and local contacts.

Responsabilidades

• Define and oversee the execution of the Mediterranean communication strategy aligned with global/EMEA direction.
• Lead and mentor the Mediterranean communication team across projects.
• Establish paid media strategy in collaboration with global media team.
• Set 360° press strategy maintaining brand leadership and social presence.
• Coordinate with global talent teams for celebrity and influence strategies.
• Manage regional PR budget and monitor effectiveness.
• Oversee regional communication agencies and set KPIs by brand goals.
• Partner with HO cross-functional teams to ensure channel alignment.
• Organize local events, store openings, and brand partnerships.
• Liaise with Mediterranean stores to align seasonal directives and goals.
• Share communication results to support clienteling and sales.

Conocimientos

PR leadership

Luxury brand

Cross-functional

Stakeholder mgmt

Media relations

Presentation skills

Digital & social

Travel flexibility

Descripción del empleo

The role will be primarily responsible for designing and executing the Louis Vuitton Mediterranean communication strategy, ensuring the brand’s leadership position and continuously elevating its desirability, always in alignment with regional business objectives.

The communication director will work closely with regional leadership and cross-functional teams to elevate Louis Vuitton's brand image through innovative communication strategies. Maximizing the potential of the brand in the Mediterranean region (including Spain, Portugal, Morocco, Greece, Turkey, Israel and Kazakhstan) based on the global and EMEA vision.

A strong knowledge of communications and PR is key, national media networks and local contacts, monitor emerging trends and cultural shifts, tailoring communication strategies to stay relevant and appealing to new and existing luxury consumers.

Job responsibilities

• Define and oversee the execution of the Mediterranean communication strategy based on global / EMEA direction and ensuring an alignment with regional business strategy.
• Lead and mentor the Mediterranean communication team, fostering talent development, collaboration, and high performance across all projects and initiative
• Establish the paid media strategy in collaboration with global media team with a focus on performance.
• Set a 360° press strategy maintaining DMR leadership. Always ensuring a consistent Louis Vuitton presence on social media
• Work in close coordination with global talent teams to implement celebrity and influence strategies in Mediterranean region.
• Determine and manage the regional PR budget based on global and EMEA recommendations.
• Manage the communication agencies across the region, including Portugal Turkey and Greece. Setting KPIs based on brand awareness and business needs, monitoring the results.
• Partner with HO cross-functional teams (Merchandising, Client Development, Digital, Finance, Retail Development etc) to ensure consistent alignment across all channels
• Work closely with Client development department on the organization of local events, store openings, in-store activities, or any regional events including, but not limited to, image events, brand partnerships and retail events.
• Liaise directly with Mediterranean retail stores, and teams to properly align on all seasonal directives, business goals, and KPIs.
• Responsible for effectively sharing communication results across the organization to support clienteling efforts and drive sales.

Profile

• 10+ years’ related experience with a focus on leading PR, communications and media activities for a retail organization.
• Experience working with luxury brands is a plus
• Previous experience working in an international environment is a plus.
• Proven experience managing events such as store openings etc.
• Outstanding interpersonal skills: ability to develop and maintain relationships with business partners across several business matrices (i.e. local vs HQ, cross functional within brand, locally across LVMH as appropriate)
• Ability to handle multiple priorities in a fast-paced, multi-dimensional environment.
• Intellectual curiosity for fashion, culture, arts, and craft.
• Strong knowledge of digital platforms & social tools.
• Highly agile and able to execute while dealing with ambiguity.
• Strong presentation and reporting skills in Spanish & English
• Ability to travel when required.

Additional information

Louis Vuitton respects and promotes equal opportunities. We celebrate and embrace the uniqueness of each individual and are committed to creating an inclusive work environment.

Founded in Paris in 1854, Louis Vuitton perpetuates the ambitious vision of its namesake. From his origins as a master trunk maker, manufacturing boxes used to pack both everyday objects as well as voluminous wardrobes, Louis Vuitton and his successors introduced numerous innovations including the advent of the flat-top trunk, lightweight canvas, signature patterns, and the tumbler lock. Today, Louis Vuitton’s legacy is expressed through its rigorous spirit of innovation, the boldness of its creations and an uncompromising demand for excellence.

At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.