Chief Commercial Architect — Global Hospitality Growth

Hospitaliti; Barcelona; On-site; EUR 130,000 - 190,000; Full time

Benefits offered by this job

Discounts on European properties

Dynamic multinational environment

Job summary

The Social Hub, Barcelona, seeks a senior commercial leader to build a scalable model across its international portfolio, aligning Revenue, Sales, Distribution, CRM, Digital and Partnerships. You’ll turn Electrify into revenue, grow direct channels, and reduce OTA reliance through smarter pricing and demand generation.

You will drive direct monetisation across rooms, events, membership, coworking and F&B, leveraging data and AI tools to forecast, price and prioritise growth.

Qualifications

• Experience leading a commercial function across a multi-site, multi-country hospitality, lifestyle or mixed-use business.
• Strong expertise across Revenue Management, Sales, Distribution, CRM, Digital, Partnerships and brand-led demand generation.
• Track record monetising multiple revenue streams beyond a traditional rooms-only model.
• Successfully grown direct channels, strengthened revenue quality and reduced reliance on OTA business.
• Deep knowledge of dynamic pricing, segmentation, revenue optimisation and commercial mix management, plus experience growing group and M&E business.
• Understand membership and subscription economics, including acquisition, retention, utilisation and cross-selling.
• Have worked through growth, repositioning or transformation across different countries and asset formats, and you know how to bring AI-enabled tools into the commercial function.
• You’re comfortable in a founder-led environment and know how to combine entrepreneurial thinking with the structure and discipline needed to scale.

Responsibilities

• Build and lead a scalable commercial model across our international portfolio, connecting Revenue, Sales, Distribution, CRM, Digital and Partnerships.
• Turn Project Electrify and our upgraded portfolio into stronger revenue performance and better margins.
• Grow direct business and reduce our reliance on OTA channels through smarter distribution, pricing and demand generation.
• Build rooms, Meetings & Events, membership, coworking and F&B into connected revenue streams rather than separate businesses.
• Develop group and event business into a meaningful commercial pillar across our hubs.
• Use data, customer insight and AI-enabled tools to improve forecasting, pricing, productivity and commercial decision-making.
• Shape the commercial approach for future growth through both asset-heavy expansion and Hotel Management Agreements.
• Bring the commercial discipline and governance needed to scale, while keeping the entrepreneurial spirit that makes The Social Hub what it is.

Skills

Commercial leadership

Revenue Management

Sales & Distribution

CRM & Digital

Partnerships

Pricing strategy

AI-enabled tools

Multi-country experience

Job description

The Social Hub, Barcelona, seeks a senior commercial leader to build a scalable model across its international portfolio, aligning Revenue, Sales, Distribution, CRM, Digital and Partnerships. You’ll turn Electrify into revenue, grow direct channels, and reduce OTA reliance through smarter pricing and demand generation.

You will drive direct monetisation across rooms, events, membership, coworking and F&B, leveraging data and AI tools to forecast, price and prioritise growth.