Chief Commercial Officer

The Social Hub (B Corp™); Barcelona; Hybrid; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Property discounts across Europe

Career growth opportunities

Collaborative, innovative culture

Job summary

The Social Hub seeks a senior executive to build a scalable commercial engine across its international portfolio, driving revenue and direct business while improving profitability. You will unite Revenue, Sales, Distribution, CRM, Digital and Partnerships under one strategy, transforming the portfolio through data-driven decisions and AI-enabled tools.

You will lead cross-country transformation, monetise multiple revenue streams beyond rooms, and strengthen direct channels.

Qualifications

• Proven experience leading a commercial function across multi-site & multi-country hospitality or lifestyle businesses.
• Strong expertise across Revenue Management, Sales, Distribution, CRM, Digital, Partnerships.
• Track record monetising multiple revenue streams beyond rooms-only models.
• Experience growing direct channels and reducing OTA reliance.
• Deep knowledge of dynamic pricing, segmentation, revenue optimisation & commercial mix.
• Understanding membership/subscription economics, including acquisition & retention.

Responsibilities

• Build and lead a scalable commercial model across our international portfolio.
• Turn portfolio upgrades into stronger revenue performance and better margins.
• Grow direct bookings and reduce OTA reliance through smarter distribution & pricing.
• Integrate rooms, meetings & events, membership, coworking & F&B into connected streams.
• Develop group & event business as a core commercial pillar.
• Leverage data and AI-enabled tools to improve forecasting and decision-making.
• Shape growth strategy via asset-heavy expansion and hotel management agreements.
• Maintain discipline and governance while preserving entrepreneurial spirit.

Skills

Commercial leadership

Revenue management

Sales & distribution

CRM & digital

Pricing strategy

Group & M&E

Tools

AI-enabled tools

Job description

Your Mission, Should You Choose to Accept It We’re not looking for a traditional hotel CCO. We’re looking for someone to build the commercial engine behind what comes next at The Social Hub. With 21 hubs across 8 countries and a major portfolio transformation underway, there’s a lot to play with: rooms, Meetings & Events, membership, coworking, F&B and the communities around our hubs. Your job is to turn all of that into one connected commercial model that drives revenue, strengthens our direct business, and improves profitability. You’ll bring several teams together cross‑functionally and make them work harder as one team. At the same time, you’ll help shape how we scale, both through our own assets and through Hotel Management Agreements. Big mandate, plenty of room to make your mark. In Case You Don’t Know Who We Are Known for being the rule breakers in hospitality, The Social Hub is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, Portugal, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. What You’ll Do

• Build and lead a scalable commercial model across our international portfolio, connecting Revenue, Sales, Distribution, CRM, Digital and Partnerships.
• Turn Project Electrify and our upgraded portfolio into stronger revenue performance and better margins.
• Grow direct business and reduce our reliance on OTA channels through smarter distribution, pricing and demand generation.
• Build rooms, Meetings & Events, membership, coworking and F&B into connected revenue streams rather than separate businesses.
• Develop group and event business into a meaningful commercial pillar across our hubs.
• Use data, customer insight and AI‑enabled tools to improve forecasting, pricing, productivity and commercial decision‑making.
• Shape the commercial approach for future growth through both asset‑heavy expansion and Hotel Management Agreements.
• Bring the commercial discipline and governance needed to scale, while keeping the entrepreneurial spirit that makes The Social Hub what it is.

What You’ll Have

• You have proven experience leading a commercial function across a multi‑site, multi‑country hospitality, lifestyle or mixed‑use business.
• You bring strong expertise across Revenue Management, Sales, Distribution, CRM, Digital, Partnerships and brand‑led demand generation.
• You have a track record of monetising multiple revenue streams beyond a traditional rooms‑only model.
• You have successfully grown direct channels, strengthened revenue quality and reduced reliance on OTA business.
• You bring deep knowledge of dynamic pricing, segmentation, revenue optimisation and commercial mix management, plus experience growing group and M&E business.
• You understand membership and subscription economics, including acquisition, retention, utilisation and cross‑selling.
• You have worked through growth, repositioning or transformation across different countries and asset formats, and you know how to bring AI‑enabled tools into the commercial function.
• You’re comfortable in a founder‑led environment and know how to combine entrepreneurial thinking with the structure and discipline needed to scale.

What We Offer

• The opportunity to work at a dynamic, multi‑national company. Not just another hotel – we’re a game changing innovator, challenging every convention and defining the future
• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change
• The chance to learn and grow in your role with the potential for future growth
• Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!
• A wonderful workplace to call home, full of events, fun colleagues and all the other amazing salary/benefits stuff

At The Social Hub, we believe pay should be fair and consistent. That's why we carefully determine your starting salary based on the role, your assessed proficiency, and our salary framework. We make our best and fairest offer upfront, so we don't negotiate salaries. Because fairness shouldn’t depend on who negotiates best. Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are.