Campaign Marketing Specialist

Xpeer Business Solutions; Barcelona; Híbrido; EUR 40 000 - 60 000; Tempo integral

Resumo da oferta

Xpeer is seeking a Campaign Marketing Specialist to join our Marketing Team in a hands-on, cross-functional role. You will plan, launch and optimise campaigns across B2B and B2C audiences, using paid media, email, CRM, landing pages and partnerships to acquire and engage healthcare professionals and organisations.

The role is hybrid in Barcelona (Portal de l'Àngel), with three mandatory office days (Mon-Wed) and two remote days (Thu-Fri).

Qualificações

• 2+ years of experience in Digital Marketing, Campaign Management, Growth Marketing or a related role.
• Experience managing digital marketing campaigns from planning to execution and reporting.
• Experience across different acquisition and engagement channels.
• Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads or similar.
• Knowledge of Google Tag Manager, GA4, tracking and campaign measurement.
• Experience with HubSpot or other CRM/marketing automation platforms.
• Understanding of lead generation, conversion optimisation and digital customer journeys.
• Strong understanding of landing pages, websites, SEO and CRO.
• Understanding of HTML/CSS, JavaScript
• Strong analytical, organisational and project management skills.
• Ability to manage several campaigns and stakeholders simultaneously.
• Proactive mindset, autonomy and strong problem-solving skills.
• Confidence using generative AI tools as part of daily marketing workflows.
• Professional proficiency in English and Spanish.
• Authorization to work in Spain.

Responsabilidades

• Manage multiple marketing campaigns end-to-end, from brief and planning through launch, optimisation and reporting.
• Develop acquisition, engagement and lead generation strategies across B2B and B2C audiences.
• Plan, launch and optimise campaigns across different channels, including paid media, email, CRM, landing pages, partnerships, organic channels and new acquisition initiatives.
• Manage and optimise audiences, campaign structures, creatives, conversion journeys and performance.
• Configure and QA campaign setups, including forms, landing pages, tracking, consent settings and conversion journeys.
• Work with CRM and marketing automation platforms, including workflows, lists, forms, email campaigns, automation and reporting.
• Work with tools such as Google Tag Manager, GA4 and other analytics and tracking platforms.
• Apply a working knowledge of websites, SEO, CRO, domains, consent management and email/domain reputation.
• Coordinate stakeholders, timelines, dependencies and deliverables across multiple projects.
• Use AI tools to improve campaign creation, analysis, optimisation and marketing workflows.
• Continuously explore new channels, tools, technologies and acquisition opportunities to improve marketing performance and efficiency.

Conhecimentos

Digital Marketing

Campaign Management

Growth Marketing

Performance Marketing

Marketing Operations

Lead Generation

CRO

SEO

GA4

HTML/CSS

JavaScript

Google Tag Manager

HubSpot

Ferramentas

Google Tag Manager

GA4

HubSpot

Marketing automation platforms

Descrição da oferta de emprego

THE COMPANY

Welcome to Xpeer: Leading a revolution in scientific content, Xpeer is the \"Netflix for Healthcare Professionals.\" As the fastest-growing platform in our industry (with more than 150,000 registered doctors), we proudly operate in over 20 countries connecting medical experts worldwide with the latest clinical insights.

ABOUT THE ROLE

Xpeer is looking for a Campaign Marketing Specialist to join our Marketing Team.

At Xpeer, our mission is to transform continuing medical education by making high-quality, accredited learning more accessible, engaging and relevant for healthcare professionals worldwide.

In this role, you will help us grow that mission by planning, launching and optimising marketing campaigns across different audiences, markets and channels. You will work on both B2C and B2B initiatives, supporting campaigns aimed at healthcare professionals as well as healthcare and life sciences organisations.

This is a hands-on and transversal role combining campaign management, acquisition, digital marketing, marketing technology and project coordination.

We are looking for someone curious, proactive and comfortable managing campaigns end-to-end, testing new approaches and adapting to an evolving marketing environment. The focus is not on one specific channel, but on understanding how to reach the right audience through the most effective mix of channels, tools and technologies.

What you'll do

• Manage multiple marketing campaigns end-to-end, from brief and planning through launch, optimisation and reporting.
• Develop acquisition, engagement and lead generation strategies across B2B and B2C audiences.
• Plan, launch and optimise campaigns across different channels, including paid media, email, CRM, landing pages, partnerships, organic channels and new acquisition initiatives.
• Manage and optimise audiences, campaign structures, creatives, conversion journeys and performance.
• Configure and QA campaign setups, including forms, landing pages, tracking, consent settings and conversion journeys.
• Work with CRM and marketing automation platforms, including workflows, lists, forms, email campaigns, automation and reporting.
• Work with tools such as Google Tag Manager, GA4 and other analytics and tracking platforms.
• Apply a working knowledge of websites, SEO, CRO, domains, consent management and email/domain reputation.
• Coordinate stakeholders, timelines, dependencies and deliverables across multiple projects.
• Use AI tools to improve campaign creation, analysis, optimisation and marketing workflows.
• Continuously explore new channels, tools, technologies and acquisition opportunities to improve marketing performance and efficiency.

What we're looking for

• 2+ years of experience in Digital Marketing, Campaign Management, Growth Marketing, Performance Marketing, Marketing Operations or a related role.
• Experience managing digital marketing campaigns from planning to execution and reporting.
• Experience working across different acquisition and engagement channels.
• Hands-on experience with digital advertising platforms such as Meta Ads, Google Ads, LinkedIn Ads or similar.
• Working knowledge of Google Tag Manager, GA4, tracking and campaign measurement.
• Experience with CRM and marketing automation platforms, ideally HubSpot.
• Understanding of lead generation, conversion optimisation and digital customer journeys.
• Good understanding of landing pages, websites, SEO, CRO and marketing technology.
• Understanding of HTML/CSS, Javascript
• Strong analytical, organisational and project management skills.
• Ability to manage several campaigns and stakeholders simultaneously.
• Proactive mindset, autonomy and strong problem-solving skills.
• Confidence using generative AI tools as part of daily marketing workflows.
• Professional proficiency in English and Spanish.
• Authorisation to work in Spain.

Nice to have

• Experience in healthcare, pharmaceutical marketing, MedTech, education or digital platforms.
• Experience implementing or managing marketing technology tools.
• Experience with Canva, Figma and/or Adobe Creative Cloud.
• Experience with ClickUp or similar project-management tools.

Working model

Hybrid position -- Barcelona (Portal de l'Àngel)

This position follows a hybrid working model, with three mandatory office days (Monday to Wednesday) at our Barcelona office and two remote working days (Thursday and Friday).