Business Development Representative - Paid Social

Expert Executive Recruiters (Eer Global); Vitoria; Presencial; EUR 35.000 - 64.000; Jornada completa

Descripción de la vacante

Empresa líder en marketing digital está buscando un Business Development Representative para impulsar la expansión de servicios de paid social en Europa. Tu labor será identificar anunciantes, crear listas y abrir conversaciones que generen oportunidades calificadas.

Se valorará experiencia con HubSpot, uso de IA para generación de leads y dominio de inglés. Se espera proactividad y capacidad para trabajar con equipos de marketing y ventas en un entorno dinámico.

Formación

• MUST: 2-4 años en rol de nuevos negocios en agencia de marketing/publicidad o ventas a marcas.
• MUST: Experiencia práctica con HubSpot.
• MUST: Capacidad para usar herramientas de IA para generar leads.
• MUST: Inglés fluido.
• Preferred: Familiaridad con CPA, CAC, ROAS, LTV y atribución.
• Strongly Preferred: Experiencia con Meta, TikTok, Reddit, Pinterest, Spotify.

Responsabilidades

• Identificar anunciantes adecuados para servicios de paid social.
• Construir listas de target y decision-makers desde cero.
• Investigar empresas y estrategias de adquisición.
• Prospectar por LinkedIn, correo y otros canales.
• Crear y testear secuencias de outreach y mensajes personalizados.
• Generar conversaciones qualificadas y reuniones con responsables de marketing.
• Entender el setup de paid media del prospecto y su potencial comercial.
• Calificar oportunidades por necesidad, presupuesto y timing.
• Presentar la proposición de paid social de forma clara y comercial.
• Involucrar especialistas en paid social en conversaciones avanzadas.
• Probar diferentes verticales, audiencias y mensajes.
• Usar HubSpot para organizar y escalar la actividad.
• Asistir a eventos de la indústria con enfoque de desarrollo de negocio.
• Retroalimentar insights al equipo para refinar posicionamiento.

Conocimientos

Business Development

New Business Development

Sales Prospecting

Lead Generation

Outbound Sales

HubSpot

Cold Outreach

Client Relationship Management

Sales Pipeline Management

Digital Marketing

Paid Social

Digital Advertising

Descripción del empleo

Descripción del trabajo

Business Development Representative – Paid Social - Europe

Our client is a forward-thinking global digital marketing agency, specializing in mobile app performance. As they grow, the focus is to expand their expertise as a comprehensive media agency.

We are looking for a hands-on Business Development Representative to grow our paid social agency business. A professional with a genuine drive and passion to succeed, with a proven track record of new business generation.

Your primary responsibility will be to find and open new advertiser relationships: identifying companies that could benefit from our paid social expertise, engaging the right marketing decision-makers, starting relevant conversations and converting them into qualified opportunities.

Success in this role starts with opening doors, generating qualified conversations and creating a strong pipeline.

Key Responsibilities

• Identify advertisers that could be a strong fit for our paid social services.
• Build target-account and decision-maker lists from scratch.
• Research companies, their acquisition strategy and potential paid-social opportunities.
• Prospect through LinkedIn, email and other relevant channels.
• Build and test outbound sequences and personalized messaging.
• Generate qualified conversations and meetings with marketing and growth decision-makers.
• Understand the prospect's current paid-media setup, challenges, objectives and commercial potential.
• Qualify opportunities based on factors such as need, budget, decision process and timing.
• Introduce our paid social proposition clearly and commercially.
• Bring paid-social specialists into deeper conversations once an opportunity is qualified.
• Test different verticals, target audiences and messages.
• Use HubSpot and modern prospecting tools to organize and scale outbound activity.
• Attend industry events with a business-development mindset: research targets beforehand, arrange meetings, approach relevant prospects and create follow-up opportunities.
• Feed market insights back into the company so we can continuously refine our positioning and proposition.

Requirements

• MUST: 2-4 years in a new-business/opening role at a marketing/advertising agency, in paid-media or ad-tech sales (where the customer is the advertiser/marketing team), or in a commercial role selling a service (not only a product/SaaS subscription) directly to brands.
• MUST: Hands-on HubSpot experience.
• MUST: Comfort using AI tools to build pipeline and generate leads.
• MUST: Fluent in English.
• Preferred: Familiarity with the language of paid acquisition — CPA, CAC, ROAS, LTV, creative performance, attribution, campaign scaling, audience targeting and channel diversification.
• Strongly Preferred: Experience with Meta, TikTok, Reddit, Pinterest, Spotify, and other relevant social platforms.
• Strongly Preferred: Prior agency background.

Core Skills

Business Development, New Business Development, Sales Prospecting, Lead Generation, Outbound Sales, HubSpot, Cold Outreach, Client Relationship Management, Sales Pipeline Management, Digital Marketing, Paid Social, Digital Advertising