Business Development Representative - French Market

Plenit España; Madrid; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Flexible hours

Extra company days off

Private health insurance

Learning budget

Madrid office in city center

Job summary

Plenit España is hiring a Business Development Representative in Madrid to identify and qualify new IT partners for our France growth. You will engage MSPs, ISVs, integrators, and resellers, guiding conversations toward demos and opportunities while collaborating with Marketing, Presales, and Account Executives.

You should excel at outbound prospecting, discovery, and CRM discipline, with a hunter mindset and strong commercial judgement.

Qualifications

• 1–2 years in Business Development, SDR, BDR or similar roles in technology, SaaS, cloud, or IT services.
• Experience conducting B2B outbound prospecting and engaging with business and/or technical stakeholders.
• Experience with MSPs, ISVs, integrators, resellers or tech ecosystem players is highly valued.
• Proven ability to generate qualified opportunities and contribute to pipeline growth.
• Experience making cold calls and managing commercial conversations.
• Structured discovery to understand partner business, needs and context.
• Experience using prospecting tools and CRM systems to organize activity.
• Ability to work toward commercial targets with disciplined pipeline management.
• Excellent French (written and spoken); English a plus.

Responsibilities

• Generate qualified pipeline by identifying and engaging MSPs, ISVs, integrators and other partners.
• Conduct high‑quality discovery to understand partner needs and use cases.
• Adapt the sales pitch to partner profiles and avoid generic messaging.
• Qualify with commercial judgement to prioritize valuable conversations over volume.
• Build relationships from first contact and communicate Plenit's value clearly.
• Prepare opportunities for Account Executive or Presales teams with context.
• Maintain CRM records with activity, next steps, and opportunity evolution.
• Manage follow‑ups to prevent losing opportunities and re‑engage when needed.
• Share market feedback on objections, needs, messages and trends in the French market.
• Contribute to improving prospecting, qualification and conversion processes.

Skills

French language

English proficiency

CRM experience

Prospecting

Discovery

Pipeline management

Cold calling

Tools

CRM systems

Prospecting tools

Job description

Plenit (formerly Jotelulu) is the Operating Platform for IT Service Providers. We help any type of IT company run, scale, and grow their business on top of our own sovereign infrastructure, with a footprint across Europe and the Americas.

Our ambition is to become the platform where IT companies can run their entire business. From technology and operations to go-to-market, Plenit covers the end‑to‑end needs of an IT partner across the services they deliver to their customers. Powered by agentic AI, the platform connects, automates, and orchestrates these capabilities in a way that traditional Cloud, Marketplace, or IT management platforms do not.

Five years in, we are across four countries and growing fast. We are building something ambitious, but we want to do it in a simple, pragmatic way, staying close to our partners and obsessed with their success. That is exactly why we are bringing this role on now.

The challenge

As a Business Development Representative (BDR), you will play a key role in driving Plenit’s growth in France. Your mission will be to identify, engage, and qualify new IT partners, generating high‑quality business opportunities and supporting them through the early stages of their commercial journey.

You will primarily work with MSPs, ISVs, integrators, resellers, and other players within the French technology ecosystem who may be interested in commercialising our white‑label cloud solutions.

The role goes beyond simply booking meetings. You will be responsible for understanding the business and needs of potential partners, identifying opportunities with genuine potential, and ensuring that conversations moving forward to demos and sales have sufficient context and potential.

You will be part of the Sales team and work closely with Marketing, Presales, and Account Executives to continuously improve our messaging, qualification process, and opportunity conversion.

We are looking for someone with a hunter mindset, but also with strong commercial judgement: someone who can generate activity, engage in meaningful conversations, ask the right questions, and understand when there is a genuine opportunity for Plenit.

Requirements that are important for us

Relevant experience and expected outcomes:

• 1–2 years of experience in Business Development, SDR, BDR, Inside Sales, or similar roles, preferably in technology, SaaS, cloud, or IT services companies.
• Experience conducting B2B outbound prospecting and engaging with business and/or technical stakeholders.
• Experience working with MSPs, ISVs, integrators, resellers, or companies within the technology ecosystem will be highly valued.
• A proven ability to generate qualified opportunities and contribute to pipeline growth, beyond simply focusing on activity volume.
• Experience making cold calls and managing commercial conversations with different types of stakeholders.
• Ability to conduct structured discovery, understanding the partner’s business, needs, context, challenges, and potential for collaboration.
• Experience using prospecting tools and CRM systems to organise and track commercial activity.
• Ability to work towards commercial targets and metrics while maintaining a high level of discipline in pipeline management.
• Excellent French, both written and spoken. A good enough level of English to work effectively in an international environment will be considered a plus.
• Candidates must be based in Madrid or willing to relocate, as regular presence at our Madrid office is required.

What will help you succeed in this role:

• Continuous learning mindset: you actively seek feedback, welcome coaching, and turn learnings into tangible improvements in your day‑to‑day work.
• Results‑oriented attitude: you take ownership of your goals, measure your progress, and proactively look for solutions when results are not where you want them to be.
• Resilience and persistence when facing objections, unanswered outreach, or longer sales cycles.
• Curiosity about technology, cloud services, and the evolving partner ecosystem.

Key skills and expected impact

• Generate qualified pipeline: identify and engage with MSPs, ISVs, integrators, and other potential partners through email, phone, LinkedIn, and other channels.
• Conduct high‑quality discovery: understand the partner’s business, needs, context, priorities, and potential use cases before moving an opportunity forward.
• Adapt the sales pitch: tailor the message according to each partner’s profile, business, and needs, avoiding a generic pitch.
• Qualify with commercial judgement: identify opportunities with genuine potential and prioritise the quality of conversations over the number of meetings booked.
• Build relationships from the first contact: establish trust and clearly communicate the value of Plenit’s solutions.
• Prepare opportunities for Sales: provide the Account Executive or Presales team with the necessary context to ensure opportunities progress efficiently.
• Maintain CRM discipline: accurately record activity, relevant information, next steps, and the evolution of each opportunity.
• Manage follow‑ups: ensure opportunities are not lost due to a lack of follow‑up, including re‑engaging conversations and demos when necessary.
• Share market feedback: provide the team with insights into objections, needs, effective messaging, and trends identified in the French market.
• Contribute to improving the sales process: identify opportunities to improve prospecting, qualification, and conversion strategies.

Tools

• Communication: Office 365, WhatsApp Business, Teams, Calendly

What Plenit offers

At Plenit, we offer a place where you can do great work, keep growing, contribute to something meaningful, and be part of shaping the project. We trust our people, give them the space to take ownership, and believe that working as one team and creating a great working environment make all the difference.

Here’s what you can expect when you join us:

• Flexibility that works: We believe people do their best when work can adapt to their lives. That’s why we offer flexible working hours and different ways of working, including remote and hybrid options depending on your role and team.
• More moments to enjoy: Some days are simply meant to be enjoyed. In addition to your annual leave, we offer extra company days off throughout the year, giving you more time to rest, recharge, and make the most of those moments.
• Your health, covered: Taking care of our people is part of how we do things. That’s why Plenit provides private health insurance, fully paid for by the company.
• Keep growing: We want Plenit to be a place where you can keep learning, take on new challenges, and continue growing professionally. You’ll have opportunities to develop within the company and keep building on your skills and experience. You’ll also receive an annual learning budget that you can use for training, courses, certifications, and other resources that support your professional development.
• A great place to connect: Our Madrid office is located in the heart of the city and offers a welcoming, collaborative, and energetic environment where you can work, share, and spend time with the team. You’ll also find great coffee and fresh fruit.
• A culture built on trust: We believe in doing things well, taking ownership, supporting one another, and enjoying what we build. We value open and honest communication, different perspectives, and working together to keep moving forward. Our culture isn’t just something we talk about; you’ll experience it every day in how we collaborate, contribute, and make things happen.