BRAND MANAGER

SanLucar Company; Valencia; On-site; EUR 42,000 - 64,000; Full time

Job summary

SanLucar in Valencia, Spain, is seeking a Brand Manager to strengthen our premium brand presence and connect consumers with our products through inspiring marketing initiatives. You will help translate our global strategy into local campaigns across channels and markets.

Collaborating with international teams, Sales, Product and Packaging, you will develop campaigns, analyse market trends, and manage budgets while upholding SanLucar's premium quality standards.

Qualifications

• Degree in Marketing, Business Administration, or a related field.
• Advanced English; Spanish is a plus, German would be an advantage.
• 3–5 years experience in marketing, junior brand manager or similar.
• Experience with international cross-functional projects.
• Strong analytical skills to interpret data for decisions.
• Proficient with MS Office (Excel, PowerPoint, Word, Outlook).

Responsibilities

• Support execution of the global brand strategy by developing plans for products and campaigns.
• Create and coordinate integrated campaigns across packaging, POS, digital channels and social media.
• Analyze market trends, consumer insights and business performance to identify opportunities.
• Collaborate with Sales, Product, Packaging and international teams for launches.
• Develop marketing materials and assets to strengthen brand awareness.
• Monitor campaign results and translate insights into actions for improvement.

Skills

Marketing

Brand development

Cross-functional collaboration

Analytical mindset

Spanish language

English proficiency

Education

Marketing degree

Business Administration

Tools

MS Office

Excel

PowerPoint

Outlook

Market research tools

Job description

Are you the one? Do you have a passion for building strong brands, creating impactful campaigns and bringing products to life in the market? At SanLucar, we are looking for a Brand Manager who will help strengthen our premium brand presence and connect consumers with our products through inspiring marketing initiatives.

In this role, you will contribute to the execution of our global brand strategy, transforming ideas into compelling campaigns and marketing activities across different channels and markets. You will work closely with international teams, Sales, Product and Packaging experts to ensure a consistent and engaging brand experience while supporting product growth and innovation.

Your passion -- our daily business

• You will support the execution of SanLucar's global brand strategy by developing and implementing marketing plans for assigned products and campaigns.
• You will create and coordinate integrated marketing campaigns across packaging, point of sale, digital channels and social media, ensuring a consistent premium brand experience.
• You will analyse market trends, consumer insights and business performance to identify opportunities and support data-driven decision-making.
• You will collaborate with Sales, Product, Packaging and international teams to successfully deliver marketing initiatives and product launches.
• You will develop engaging marketing materials and communication assets that strengthen brand awareness and consumer engagement.
• You will monitor campaign performance, measure results and translate insights into actions that drive continuous improvement.
• You will manage assigned budgets efficiently, ensuring cost-effective execution while maintaining SanLucar's premium quality standards.

Why become a SanLucarian?

• Feel comfortable leaving your suit behind! We don't have a dress code
• You’ll find a dynamic and fast paced work environment with a lot of opportunities
• We are as colorful and diverse as our product range - we are more than 36 different nationalities & happy to add more diversity to our team
• Besides hard work, we also know how to celebrate when the moment comes - enjoy our Christmas party and after work events
• To hold our community together we regularly have the chance to participate in meetups & teambuilding activities
• We accompany every person not only during the OnBoaring but also in the future growth of our through trainings and career planning
• Our flexitime working system & home office policy support work life balance
• We care about our work environment so we can enjoy spacious offices as well as the cantine service at our roof top
• Enjoy further benefits like discounts on entertainment (movies, restaurants...), and further flexible retribution (ticket restaurant, kinder garden check, insurances, etc.)
• That's just a few insights, apply and talk to us for more

Requirements:

What You'll Bring Along

• Degree in Marketing, Business Administration, Communication, or a related field.
• Advanced English skills. Spanish is considered a plus, while German would be an advantage.
• Around 3 to 5 years of experience in a marketing department, ideally in a Junior Brand Manager, Brand Executive, Product Marketing or similar role.
• Experience supporting brand development initiatives, marketing campaigns, and cross-functional projects in an international environment.
• Strong analytical mindset with the ability to interpret sales performance, market data, and consumer insights to support business decisions.
• Strong organizational and project management skills, with the ability to coordinate multiple initiatives simultaneously.
• Proficiency in Microsoft Office tools, particularly Excel, PowerPoint, Word and Outlook.
• Experience working with market research and consumer data. Knowledge of Nielsen, GfK or similar market intelligence tools is a plus.

As diversity is part of our DNA, for sure it's a crucial aspect regarding Talent Attraction. We respect equal opportunities and promote different mechanisms to totally avoid discrimination of any kind and to ensure that the selection processes are carried out exclusively according to merit and ability criteria, guaranteeing that all candidates receive the same treatment throughout the process and feel comfortable at any moment.