Europe Industry Marketing Lead — Demand Gen & Events

Sphera; Pol; On-site; EUR 42,000 - 65,000; Full time

Job summary

Sphera is seeking an Industry Regional Marketer to drive integrated campaigns across Europe. The role focuses on regional adaptation, collaboration with regional sales, and optimizing multi-channel marketing to generate pipeline and accelerate growth in the assigned region.

Reporting to the Industry Marketing Team Lead, you will execute campaigns, enable sales, manage regional events, and partner with digital teams to localize paid, SEO, email, and website efforts.

Qualifications

• 4–6 years of B2B marketing experience, preferably SaaS or risk/sustainability sectors.
• Hands-on experience in demand generation, ABM, and campaign execution.
• Strong collaboration skills and ability to work with sales and marketing teams.
• Experience executing events (in-person and virtual) as part of integrated campaigns.
• Familiarity with marketing automation, CRM, ABM and analytics tools (Salesforce, Pardot, Asana and 6sense).

Responsibilities

• Campaign Execution: Run full-funnel, multi-channel campaigns tailored for your region and industry.
• Sales Enablement: Align campaigns with regional sales teams to drive pipeline.
• Event Marketing: Manage regional events, webinars, and tradeshows.
• Digital Integration: Localize paid, SEO, email, and website campaigns.
• Content Activation: Adapt global content to regional customer needs.
• Analytics & Reporting: Monitor performance, lead flow, and pipeline impact.
• Cross-Functional Collaboration: Work with product, field, and digital marketing teams.

Skills

B2B marketing

Demand generation

ABM

Campaign execution

Digital marketing

Sales alignment

Marketing automation

CRM

Analytics tools

Tools

Salesforce

Pardot

Asana

6sense

Job description

Sphera is seeking an Industry Regional Marketer to drive integrated campaigns across Europe. The role focuses on regional adaptation, collaboration with regional sales, and optimizing multi-channel marketing to generate pipeline and accelerate growth in the assigned region.

Reporting to the Industry Marketing Team Lead, you will execute campaigns, enable sales, manage regional events, and partner with digital teams to localize paid, SEO, email, and website efforts.