Brand Strategy Director - Growth & Communications (Hybrid)

Ethos; Barcelona; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Executive compensation package

Stock options

Health and wellness benefits

Generous vacation

Professional development opportunities

Hybrid work model

Job summary

Ethos is seeking an experienced Director of Marketing and Communication in Barcelona, Catalonia, to lead strategic initiatives and drive brand equity across B2B and B2C markets. This senior role requires a track record of shaping brand narratives, managing multi-channel campaigns, and leading distributed teams in a hybrid work setting.

The role focuses on building robust go-to-market strategies, optimizing ROI, and mentoring a top-tier marketing and communications team while collaborating

Qualifications

• 10+ years in marketing and communications leadership roles.
• Experience shaping brand stories and integrated campaigns for B2B or B2C.
• Fluency in Spanish and English; Catalan is a plus.
• Experience with hybrid/remote teams and cross-functional collaboration.

Responsibilities

• Develop and implement comprehensive marketing and communications strategies aligned with business objectives.
• Oversee brand management, including positioning, messaging and visual identity.
• Lead integrated campaigns across digital, traditional, and event channels.
• Manage the marketing budget and ROI.
• Build and mentor a high-performing marketing and communications team.
• Oversee public relations and media relations to boost brand reputation.
• Analyze market trends and customer insights to identify opportunities and threats.
• Collaborate with sales, product, and other teams to ensure cohesive go-to-market plans.

Skills

Strategic marketing leadership

Brand management

Digital marketing

Public relations

Team leadership

Analytics and reporting

Education

Master's degree in Marketing or related field

Tools

CRM software

Google Analytics

SEO/SEM tools

Job description

Ethos is seeking an experienced Director of Marketing and Communication in Barcelona, Catalonia, to lead strategic initiatives and drive brand equity across B2B and B2C markets. This senior role requires a track record of shaping brand narratives, managing multi-channel campaigns, and leading distributed teams in a hybrid work setting.

The role focuses on building robust go-to-market strategies, optimizing ROI, and mentoring a top-tier marketing and communications team while collaborating