B2C Lifecycle Architect for SaaS Growth

Proton; Barcelona; Presencial; EUR 50.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work that Matters

A Great Team

Technology

Learning & Development

Employee Benefits

Stock Options

In-Person Collaboration

Food

Transport

Flexible Working

Descripción de la vacante

Proton is seeking a senior B2C Lifecycle Marketing professional to design and scale lifecycle programs across its SaaS products. You will own onboarding, activation, engagement, conversion, retention, cross-sell, and reactivation, coordinating with Product, Data, and Engineering to implement event-driven journeys.

You will lead cross-product messaging, orchestrate journeys across the portfolio, and establish a scalable operating model with strong analytics, experimentation, and governance.

Formación

• 7+ years in B2C lifecycle marketing or growth marketing.
• Experience in startup or high-growth scale-up environments.
• Hands-on with lifecycle automation platforms and event-driven segmentation.

Responsabilidades

• Own end-to-end B2C lifecycle strategy and operating model.
• Design multi-product customer journeys across SaaS portfolio.
• Translate behavioural signals into automated, triggered journeys with Data & Engineering.
• Build the foundations for lifecycle marketing: segmentation, campaigns, journeys, QA and governance.
• Work with data teams to define measurement frameworks and run experiments.
• Act as the cross-functional connector across Product, Growth, Data, Martech, Engineering and Marketing.

Conocimientos

Lifecycle marketing

Marketing automation

Product data analytics

Ambiguity management

Descripción del empleo

Proton is seeking a senior B2C Lifecycle Marketing professional to design and scale lifecycle programs across its SaaS products. You will own onboarding, activation, engagement, conversion, retention, cross-sell, and reactivation, coordinating with Product, Data, and Engineering to implement event-driven journeys.

You will lead cross-product messaging, orchestrate journeys across the portfolio, and establish a scalable operating model with strong analytics, experimentation, and governance.