Area Sales Manager

John Deere; Parla; On-site; EUR 50,000 - 80,000; Full time

Benefits offered by this job

Global leader

Dynamic environment

Professional development

Competitive compensation

Flexible workplace culture

Job summary

John Deere is seeking an Area Sales Manager in Spain to drive dealer growth and promote John Deere Financial products across an assigned territory. You will partner with dealers, sales teams and customers to identify opportunities and deliver financing solutions that support retail sales.

The role emphasizes building trusted relationships, providing training, and expanding the dealer network while ensuring profitability.

Qualifications

• Knowledge of dealers and other channels.
• Proven interpersonal, negotiation, and conflict-resolution skills.
• Goal and results oriented.
• Knowledge of products, customers, markets and competitors in asset finance industry.

Responsibilities

• Develop and implement a customer contact plan to communicate product launches and engage potential customers in relevant sales campaigns to build relationships.
• Set objectives for each sales call; present materials; assess customer interest and gather information.
• Develop a personal network within the sales territory and represent the organization at trade shows and events.
• Identify products and configurations to meet customer needs; present with standard terms and, when needed, consult seniors for concessions.
• Schedule follow-ups and log CRM data after each contact to maintain quality data for retention and growth.
• Collaborate with colleagues to build strong external customer relationships and meet needs.
• Identify noncompliance with policies and escalate issues as appropriate.
• Monitor team performance, allocate work, and coach for improvement.
• Develop capabilities through training, coaching, and external accreditation; stay updated on technology and regulatory practices.

Skills

Dealer knowledge

Interpersonal skills

Results oriented

Asset finance knowledge

Job description

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Job ID 124890

About the role

The Area Sales Manager is responsible for driving retail finance penetration, supporting dealer business growth, and strengthening customer financing adoption within an assigned territory. This role works closely with dealerships, sales teams, and customers to identify opportunities, deliver financing solutions, and achieve business objectives.

The successful candidate will act as a trusted financial partner for dealers, helping them increase sales opportunities through effective utilization of John Deere Financial products and services.

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• Works with channel partners/end users to capture their retail and lease business, revolving business/accounts receivables and/or operating business utilizing John Deere Financial (JDF) product tools, payment calculators, and product pricing models. (e.g. Factor charts, JDF calculators, t-Value).
• Obtains ongoing commitment of dealers/merchants to maximize use of John Deere Financial lease, installment and/or revolving finance products to increase retail sales of goods and services in an assigned territory; Recruits, enrolls, and develops additional revolving dealers/merchants.
• Provides follow-up service and training to John Deere Financial (JDF) dealers/merchants to consistently achieve or exceed established individual/company objectives. Delivers training to channel partners, company employees, or customers. Serves as a liaison between channel partners and JDF in resolving issues in the business relationship.
• Informs and counsels dealer/merchant personnel regarding new marketing and/or product programs. Conducts dealer/merchant sales meetings and provides training to dealer/merchant personnel on John Deere Credit (JDC) installment, lease and revolving products.
• Establishes and maintains positive relationships with Ag dealers, merchants, manufacturers' representatives and John Deere Branch personnel.
• Administers pricing exception requests and resolves product service and performance issues with channel partners/customers. Communicates with office staff regarding market concerns and customer issues to support profitable growth of the business.
• Provides information regarding competitive product and market developments. Makes recommendations for consideration based on conditions found in assigned territory.
• Represents John Deere Financial (JDF) at trade shows, conventions and at John Deere Branch annual, division and territory meetings

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What we offer

• Opportunity to work for a global leader in agriculture and construction solutions.
• Dynamic and collaborative work environment.
• Professional development and career growth opportunities.
• Competitive compensation and benefits package.
• Flexible and innovative workplace culture.

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Required

• Knowledgeofdealersandotherchannels.
• Proven skillininterpersonalcommunications,negotiation,andconflict resolution.
• Goal and results oriented.
• Knowledgeofproducts,customers,marketsandcompetitors in the asset finance industry.

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What Makes You Stand Out

• Dealerexperience.
• Agronomic understanding and experience.
• Customer experience orientated.
• Cost of ownership driver.
• Enjoy working as a part of a supportive business and team player.
• Have a passion for digital and innovation.
• Consultative selling approach.

We are committed to fostering a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of background, and we believe that diversity drives innovation and better decision-making.

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Major Purpose

Develops and achieves marketing goals and objectives in a defined geographic area by developing the channel partners, promoting products or financial services offered by the Company and managing Company assets. May also be assigned to a territory with shared responsibility for overall channel partner performance. Sustained revenue of the territory will typically be <$25 mil.

Major Duties

• Develop and implement a customer contact plan to communicate product launches and engage the potential customers in relevant sales campaigns to build new relationships. Act as first point of contact for customer queries and complaints and resolve them, referring complex issues to others and ensuring that the customer receives an appropriate response.
• Set clear objectives for each sales call or meeting; use standard materials to make a presentation to the customer; and ask relevant questions to evaluate the customer's level of interest and to identify and respond to areas requiring further information or explanation.
• Develop a personal network within the sales territory and represent the organization at trade shows and other events to identify sales opportunities, promote the organization, and enhance its reputation.
• Use personal expertise to identify the complex standard products and/or services offered by the organization that meet the customer's needs, together with quantities and product configurations. Present these to the customer with a clear rationale and at standard commercial terms, referring to senior colleagues where necessary to ask for concessions (e.g., price reduction) that gain the customer's agreement.
• Schedule follow-up actions and enter relevant information into the CRM system after each contact with a customer to create a call plan and to ensure that the organization has quality data to enable effective customer retention and business development activities.
• Contribute to the development of internal communications and work collaboratively with colleagues to build strong external customer relationships and meet customer needs.
• Identify, within the team, instances of noncompliance with the organization's policies and procedures and/or relevant regulatory codes and codes of conduct, reporting these instances and escalating issues as appropriate.
• Respond to personal objectives and use performance management systems to improve personal performance; or monitor the performance of the team, allocate work and review completion, take appropriate corrective action to ensure timeliness and quality, and contribute to formal individual performance management and appraisal.
• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Skills, Abilities, Knowledge

Customer-Focused Approach

Knows the Buying Influences

Understands Buying Influencer Needs

Action Planning

Builds Rapport

Manages Buyer Indifference

Manages Resistance

Questions Strategically

Review and Reporting

Understands Issues/Motivations

Verbal Communication

Closes Effectively

Diagnoses Needs with Questions

Effectively Presents Solutions

Negotiates Strategically/Tactically

Pre-Call Preparation

Prospecting

Qualifying

End of posting October, 13th 2026.