AI-Driven Data Strategist

Publicis Groupe España; Madrid; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Flexible benefits

Growth opportunities

Free online training

Job summary

Publicis Groupe España is seeking a highly strategic Data Strategist, AI to define how data is leveraged, governed, and activated across AI-powered solutions. This role bridges business, data, and AI to transform assets into actionable intelligence for better decisions and customer experiences.

The ideal candidate combines deep data strategy, marketing intelligence, and AI know-how, collaborating with Data, AI, Product, Engineering, and Business teams to power next-generation AI initiatives.

Qualifications

• Proven ability to define and execute data strategies at global scale.
• Experience translating business objectives into data requirements for AI-enabled solutions.
• Strong consulting mindset with a results-driven approach.

Responsibilities

• Define and evolve global data strategy for AI-driven products and capabilities.
• Partner with AI, Product, and Engineering teams to enable ML, Generative AI, and advanced analytics.
• Translate business objectives into scalable data requirements for intelligent decision-making.
• Influence AI roadmap priorities by identifying gaps in the data ecosystem.
• Lead governance and data quality practices across global markets.

Skills

Strategic thinking

Analytical thinking

Stakeholder management

Communication

Change management

Consulting mindset

Collaboration

Tools

CDPs

Identity resolution

Governance tools

Data architectures

Job description

Publicis Groupe España is seeking a highly strategic Data Strategist, AI to define how data is leveraged, governed, and activated across AI-powered solutions. This role bridges business, data, and AI to transform assets into actionable intelligence for better decisions and customer experiences.

The ideal candidate combines deep data strategy, marketing intelligence, and AI know-how, collaborating with Data, AI, Product, Engineering, and Business teams to power next-generation AI initiatives.