AI-Driven Data Strategy Architect

Publicis Groupe Holdings B.V

Madrid

A distancia

EUR 90.000 - 120.000

Jornada completa

hace 38 horas

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Descripción de la vacante

Publicis Groupe is seeking a Data Strategist, AI to define how data is leveraged, governed, and activated across AI-powered solutions. The role bridges business, data, and AI to transform diverse assets into actionable intelligence for better decisions and customer experiences.

The ideal candidate combines data strategy expertise with AI, ML, and marketing intelligence, collaborating across Data, AI, Product, Engineering, and Business teams to shape scalable data foundations powering next‑gen AI

Formación

7-10+ years of experience in Data Strategy, Analytics Strategy, Marketing Intelligence, or related consulting.
Proven experience developing and executing data strategies in global or multi-market organizations.
Experience across complex data ecosystems and multiple data sources.
Strong track record collaborating with Data Science, Engineering, and Product teams.

Responsabilidades

Define and evolve the global data strategy that supports AI-driven products, solutions, and capabilities.
Develop strategic frameworks for sourcing, integrating, enriching, and activating data across ecosystems.
Identify opportunities to maximize value of first-party, third-party, media, transactional, attitudinal, and identity data.
Partner with AI, Product, and Engineering teams to ensure data strategies support Machine Learning, Generative AI, and analytics initiatives.
Translate business and client objectives into scalable data requirements for intelligent decision-making.