AI-Driven Commercial Strategy Leader

Vueling

Barcelona

On-site

EUR 90,000 - 130,000

Full time

7 days ago

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Job summary

Vueling, part of the IAG Group, is seeking a senior strategist to define and drive its three-year Commercial Strategy and yearly roadmaps. You will work across Sales, Distribution, Revenue Management, Digital, Marketing, and Customer Experience to deliver sustainable revenue growth.

The ideal candidate has a strong background in data analysis, business intelligence, and AI-driven commercial initiatives, with a proven ability to translate insights into measurable outcomes and executive-ready

Qualifications

Bachelor's Degree in Business Administration, Economics, Engineering or a related field.
Postgraduate qualification (MBA or Master's Degree) in Strategy, Finance, Business Transformation, Innovation or Commercial Management is highly valued.
Fluent English and Spanish (C1 level or equivalent).
5–8 years in Commercial Strategy or related analytics functions.
Experience leading cross-functional initiatives with multiple stakeholders.
Experience using AI tools for business improvement.
Strong ability to translate strategy into actionable roadmaps and execution plans.

Responsibilities

Define and maintain Vueling's three-year Commercial Strategy and annual Commercial Roadmap, establishing priorities, sales channel objectives and market plans across B2C and B2B businesses.
Translate corporate objectives into strategic initiatives, business plans and measurable commercial targets.
Coordinate and align initiatives across Revenue Management, Digital, Sales & Distribution, Marketing, Loyalty, Product and Customer Experience teams.
Lead cross-functional strategic projects, including new product launches, commercial proposition enhancements, competitive responses and channel development initiatives.
Conduct market analysis, customer research and competitive benchmarking to identify growth opportunities, emerging trends and strategic risks.
Develop business cases, financial models, scenario analyses and strategic recommendations to support executive decision-making.
Establish governance frameworks, planning methodologies and prioritisation processes for commercial initiatives.
Monitor initiatives, track KPIs, assess risks and provide performance updates to senior leadership and executive committees.
Collaborate with Finance, Network Planning, Transformation, Data & Technology and other corporate functions to ensure strategic alignment and execution excellence.
Manage relationships with external stakeholders, including IAG Strategy teams, research agencies, consulting firms, industry associations and strategic partners.
Identify, assess and support the implementation of new business models, strategic partnerships and revenue-generating opportunities.
Prepare and present executive-level recommendations, influencing decision-making at Commercial Leadership Team and Management Committee level.