AI-Driven B2B Marketing Lead for Energy Tech

Jobtailor; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Energiot is seeking a senior marketing leader to define and execute the company’s marketing roadmap across branding, demand generation, and sales enablement. You will build scalable processes using AI tools and automation to drive ABM and inbound campaigns, improving website visibility, content quality, and lead conversion.

You will collaborate with Sales, Product, and Management to align messaging with customer needs and commercial priorities, while managing external partners and freelancers to

Formación

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.
• Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.
• Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.
• Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.
• Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.

Responsabilidades

• Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.
• Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.
• Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.
• Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.

Conocimientos

ABM

Inbound marketing

Lead generation

Digital campaigns

Content creation

SEO

CRM workflows

Campaign analytics

AI tools

Project management

Bilingual

Growth hacking

Startup mindset

Educación

Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or related field

Herramientas

AI tools

Automation tools

Content management systems

Descripción del empleo

Energiot is seeking a senior marketing leader to define and execute the company’s marketing roadmap across branding, demand generation, and sales enablement. You will build scalable processes using AI tools and automation to drive ABM and inbound campaigns, improving website visibility, content quality, and lead conversion.

You will collaborate with Sales, Product, and Management to align messaging with customer needs and commercial priorities, while managing external partners and freelancers to