Marketing Manager

Jobtailor; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Energiot is seeking a senior marketing leader to define and execute the company’s marketing roadmap across branding, demand generation, and sales enablement. You will build scalable processes using AI tools and automation to drive ABM and inbound campaigns, improving website visibility, content quality, and lead conversion.

You will collaborate with Sales, Product, and Management to align messaging with customer needs and commercial priorities, while managing external partners and freelancers to

Formación

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.
• Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.
• Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.
• Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.
• Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.

Responsabilidades

• Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.
• Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.
• Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.
• Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.

Conocimientos

ABM

Inbound marketing

Lead generation

Digital campaigns

Content creation

SEO

CRM workflows

Campaign analytics

AI tools

Project management

Bilingual

Growth hacking

Startup mindset

Educación

Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or related field

Herramientas

AI tools

Automation tools

Content management systems

Descripción del empleo

Responsibilities

• Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.
• Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.
• Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.
• Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.
• Create and coordinate Energiot’s social media presence, PR activities, and high-quality content.
• Plan and coordinate Energiot’s presence at industry events.
• Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences.
• Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities.
• Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials.
• Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities.
• Define, monitor, and improve marketing KPIs.
• Manage freelancers, agencies, designers, copywriters, and other external collaborators.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.
• Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.
• Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.
• Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.
• Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.
• Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance.
• Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution.
• Excellent written and verbal communication skills in English and Spanish.
• Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners.
• Hands‑on, autonomous, and proactive mindset, comfortable working in a fast‑moving startup environment.
• Strong analytical mindset and ability to connect marketing actions with commercial outcomes.