Activation Manager Campaigns Cosmetics Spain

Beiersdorf; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

Beiersdorf S.A. in Madrid, Spain seeks a Marketing/Media professional to manage brand projects and drive media briefs across digital platforms.

You will identify innovative media opportunities and bring a digital-first approach to media planning, while incorporating local market insights to optimise campaigns. You will collaborate with the marketing and e-commerce teams to ensure a coherent full-funnel strategy and deliver dashboards that reflect global guidelines.

Qualifications

• Solid understanding and hands-on experience across media, Video overall environment and platforms, with strong Digital Media expertise.
• Strong knowledge of digital media ecosystem, including Social Media, Online Video and Connected TV.
• Ability to translate campaign results and insights into actionable recommendations.

Responsibilities

• Manage brand projects and develop actionable media briefs with the Marketing team.
• Identify innovative media opportunities, focusing on Digital Media and emerging formats.
• Adopt a digital-first mindset in media planning across Social, Online Video, CTV and other touchpoints.
• Incorporate local market knowledge into activations to improve campaigns.
• Support Marketing Mix Modelling insights in Spain and integrate into media plans.
• Keep stakeholders informed about media strategy, opportunities and developments.
• Collaborate with e-commerce to ensure a coherent full-funnel approach.
• Ensure dashboards and reports reflect local and global guidelines.
• Coordinate with MU Planning/Activation Managers to align brand priorities and budgets.
• Monitor media budgets and ensure alignment with briefs and priorities.
• Lead campaigns from planning to post-campaign reviews and learnings.
• Challenge existing approaches and explore new media ideas to improve engagement.

Skills

Digital Media

Social Media

Online Video

Connected TV

Media Analytics

Campaign Management

Consumer Journey

Job description

Job Details

Contract Type: Unlimited / Full-Time

Country / City: Spain / Madrid

Company: Beiersdorf S.A.

Job Function: Marketing / Market Research

Your Tasks

• Manage brand projects, including the development of clear and actionable media briefs through our integrated media platform, in close collaboration with the Marketing team.
• Proactively identify and develop innovative media opportunities, with a strong focus on Digital Media, new formats, platforms and emerging consumer behaviours.
• Bring a digital-first mindset to media planning, exploring opportunities across Social Media, Online Video, Connected TV and other relevant digital touchpoints, while ensuring the right integration with classical media.
• Integrate the knowlege of local Market enviroment into the local Media activations to get insight and share findings to improve Media campaigns.
• Support the implementation of Marketing Mix Modelling learnings for Spain and integrate relevant insights into media plans to increase the ROI of media investments.
• Keep internal stakeholders informed about Media strategy and priorities, innovation opportunities and relevant developments, as well as key customers when appropriate.
• Collaborate with the e-commerce team to ensure a coherent full-funnel approach, connecting upper- and lower-funnel activities and identifying opportunities across the consumer journey.
• Ensure excellence in the implementation of the action plans defined in the strategy, working closely with Brand Managers and Media team.
• Ensure international golden rules and global media guidelines are appropriately reflected in local plans, and that required dashboards and reports are completed accurately.

Media Planning & Activation Coordination

• Act as the key Brand/Marketing counterpart for media-related topics, working closely with the MU Planning Manager and MU Activation Manager to ensure alignment between brand priorities, media strategy and execution.
• Provide clear business priorities, briefs and budget requirements to Media, ensuring consistency with brand objectives and agreed plans and budget.
• Coordinate media campaign requirements internally with Media and Marketing, being involved in the corresponding planning and activation processes with the media agency.
• Monitor media budgets from a brand perspective and within Country budget. Ensure investment allocation and budget landing remain aligned with the approved briefing and brand priorities.
• Be responsable for the whole campaign process from planning to post campaign. Contribute to campaign reviews and post-campaign learnings, incorporating relevant insights into future brand and media briefs.
• Actively challenge existing approaches and bring forward new media ideas, tests and opportunities that can improve consumer engagement and media effectiveness.

Your Profile

• Solid understanding and hands-on experience across media, Video overall enviroment and platforms, combined with strong expertise and passion for Digital Media.
• Strong knowledge of the digital media ecosystem, particularly Social Media, Online Video and Connected TV, with an interest in emerging platforms, formats and technologies.
• Ability to understand the role of different touchpoints across the consumer journey and Reach delivery accross-media strategies.
• Curious, proactive and innovation-driven mindset, constantly looking for new opportunities to test, learn and improve the way brands connect with consumers.
• Strong analytical mindset, with the ability to translate campaign results, consumer insights and media learnings into actionable recommendations.