Cosmetics Activation Manager – Digital Media Campaigns

Beiersdorf; Madrid; On-site; EUR 40,000 - 60,000; Full time

Job summary

Beiersdorf S.A. in Madrid, Spain seeks a Marketing/Media professional to manage brand projects and drive media briefs across digital platforms.

You will identify innovative media opportunities and bring a digital-first approach to media planning, while incorporating local market insights to optimise campaigns. You will collaborate with the marketing and e-commerce teams to ensure a coherent full-funnel strategy and deliver dashboards that reflect global guidelines.

Qualifications

• Solid understanding and hands-on experience across media, Video overall environment and platforms, with strong Digital Media expertise.
• Strong knowledge of digital media ecosystem, including Social Media, Online Video and Connected TV.
• Ability to translate campaign results and insights into actionable recommendations.

Responsibilities

• Manage brand projects and develop actionable media briefs with the Marketing team.
• Identify innovative media opportunities, focusing on Digital Media and emerging formats.
• Adopt a digital-first mindset in media planning across Social, Online Video, CTV and other touchpoints.
• Incorporate local market knowledge into activations to improve campaigns.
• Support Marketing Mix Modelling insights in Spain and integrate into media plans.
• Keep stakeholders informed about media strategy, opportunities and developments.
• Collaborate with e-commerce to ensure a coherent full-funnel approach.
• Ensure dashboards and reports reflect local and global guidelines.
• Coordinate with MU Planning/Activation Managers to align brand priorities and budgets.
• Monitor media budgets and ensure alignment with briefs and priorities.
• Lead campaigns from planning to post-campaign reviews and learnings.
• Challenge existing approaches and explore new media ideas to improve engagement.

Skills

Digital Media

Social Media

Online Video

Connected TV

Media Analytics

Campaign Management

Consumer Journey

Job description

Beiersdorf S.A. in Madrid, Spain seeks a Marketing/Media professional to manage brand projects and drive media briefs across digital platforms.

You will identify innovative media opportunities and bring a digital-first approach to media planning, while incorporating local market insights to optimise campaigns. You will collaborate with the marketing and e-commerce teams to ensure a coherent full-funnel strategy and deliver dashboards that reflect global guidelines.