Web Performance Specialist

Louis Nielsen; København; Hybrid; DKK 640,000 - 820,000; Full time

Job summary

Specsavers in Denmark, with a Nordhavn office, is looking for a Web Performance Specialist to own website analytics, measure performance, and translate data into actions across five Northern European markets.

You will collaborate with the Employer & Clinical Branding team and the Web Experience Specialist to optimise career sites, apply SEO and CRO, and set KPI-driven priorities that boost engagement and conversion.

Responsibilities

• Own website tracking, analytics and performance measurement across our digital ecosystem, ensuring reliable and actionable data.
• Analyze website performance and user behaviour, translating insights into recommendations and set KPI’s that improve engagement and conversion.
• Drive and lead the discoverability of our web sites in accordance with our funnel strategy, using SEO, generative engine optimisation and close collaboration with both strategic and tactical efforts across stakeholders
• Support the operation, maintenance and continuous improvement of websites, including troubleshooting issues and coordinating fixes with relevant stakeholders.
• Coordinate the operation and maintenance of our clinical community website in collaboration with relevant stakeholders.
• Work closely with the Web Experience Specialist and wider team on website projects, platform enhancements and performance improvements.
• Collaborate efficiently with developers and technical partners, explaining business needs clearly and understanding technical possibilities, dependencies and limitations.

Job description

Are you passionate about website analytics, performance optimisation and turning data into action? As our new Web Performance Specialist, you'll join our Employer & Clinical Branding team and play a key role in helping us understand how our career sites perform and optimise digital experiences across five Northern European markets.

The team you’ll join

Our Employer & Clinical Branding team plays a key role in attracting talent and strengthening the Specsavers employer brand across Northern Europe. Through campaigns, websites, content and digital experiences, we help future colleagues discover career opportunities in both our stores and support offices.

As Web Performance Specialist, you'll report directly to the Senior Campaign and Web Manager. You'll partner daily with our Web Experience Specialist, while collaborating with colleagues across Recruitment, Communications & Design, Global P&O Technology as well as external partners.

How You’ll Make Impact

By collecting, analyzing and sharing website data, you’ll help us understand, measure and optimise the performance of our digital platforms for employer branding. Combining strong analytical skills with hands-on website expertise, you'll translate data into tangible actions and communicate it clearly so it that data drives smarter decisions and better user experiences and conversations across our career sites and clinical branding platforms.

Your primary tasks and responsibilities include, but are not limited to:

• Own website tracking, analytics and performance measurement across our digital ecosystem, ensuring reliable and actionable data.
• Analyse website performance and user behaviour, translating insights into recommendations and set KPI’s that improve engagement and conversion.
• Drive and lead the discoverability of our web sites in accordance with our funnel strategy, using SEO, generative engine optimisation and close collaboration with both strategic and tactical efforts across stakeholders
• Support the operation, maintenance and continuous improvement of websites, including troubleshooting issues and coordinating fixes with relevant stakeholders.
• Coordinate the operation and maintenance of our clinical community website in collaboration with relevant stakeholders.
• Work closely with the Web Experience Specialist and wider team on website projects, platform enhancements and performance improvements.
• Collaborate efficiently with developers and technical partners, explaining business needs clearly and understanding technical possibilities, dependencies and limitations.

What You’ll Bring

We're seeking someone with a strong analytical mindset who enjoys working with website data and turning insights into actions that improve performance. The right candidate doesn't just analyse website performance, but proactively identifies opportunities, recommends improvements and helps drive the ongoing optimisation of our career sites and digital experiences.

To fulfil this role at Specsavers, you should align with the following requirements:

• Experience using web analytics and performance data to identify opportunities, prioritise improvements and measure impact.
• Hands-on knowledge with digital measurement and reporting tools, including analytics, tracking and tag management platforms.
• Ability to translate complex data into clear insights and persuasive recommendations for different stakeholders.
• Experience working with content management systems and supporting day-to-day website operations, including brief developers on publishing, quality assurance and issue resolution.
• Good understanding of discoverability optimization, conversion rate optimisation, user journeys, and testing.

On a more personal level, we believe being proactive, curious and self‑driven will help you thrive in this role. You'll enjoy success here if you're motivated by continuous improvement, enjoy bringing new ideas forward and take ownership of your work.

Why should you join us?

At Specsavers, we're dedicated to making eye and hearing care accessible to all. As a global, family-owned business, we bring together thousands of colleagues across the world, united by a shared purpose and a commitment to delivering exceptional experiences for our customers.

In Northern Europe, we collaborate across Denmark, Norway, Sweden, Finland and the Netherlands, combining local expertise with the strength of an international organisation.

Based in our Nordhavn office, you'll join colleagues from across Northern Europe in a modern and collaborative workplace. Alongside flexible ways of working, you'll find plenty of opportunities to connect with colleagues through optional social activities, including Thursday bars, monthly events and team

We're proud to be recognised as one of the top workplaces in Denmark by Great Place to Work, and we actively invest in creating an environment where people can thrive professionally and personally.

Diversity & Inclusion at Specsavers

Specsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor.

In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building.