Web Performance & Analytics Lead (Hybrid)

Specsavers; København; On-site; DKK 550,000 - 750,000; Full time

Job summary

Specsavers in Nordhavn, Copenhagen, seeks a Web Performance Specialist to own analytics and optimisation across Northern Europe. You’ll turn data into actionable improvements for our career sites and branding platforms.

You will partner with the Web Experience Specialist and cross-functional teams to drive SEO, tagging, CRO and continuous improvement, communicating insights clearly to boost engagement and conversions.

Qualifications

• Experience using web analytics to identify opportunities and measure impact.
• Hands-on knowledge with digital measurement and reporting tools including analytics, tracking and tag management platforms.
• Ability to translate complex data into clear insights and persuasive recommendations for stakeholders.
• Experience with content management systems and coordinating day-to-day website operations with developers.
• Good understanding of discoverability optimization, CRO, user journeys and testing.

Responsibilities

• Own website analytics, tracking and performance measurement across our digital ecosystem.
• Analyse website performance and user behaviour and translate insights into actionable recommendations.
• Lead discoverability efforts for our sites with SEO and optimisation strategies.
• Support operation and continuous improvement of websites and coordinate fixes with stakeholders.
• Collaborate with developers and partners to explain business needs and explore technical possibilities.

Skills

Web analytics

Performance optimization

SEO

Tag management

Data storytelling

CMS collaboration

Tools

Google Analytics

Google Tag Manager

SEO tools

Job description

Specsavers in Nordhavn, Copenhagen, seeks a Web Performance Specialist to own analytics and optimisation across Northern Europe. You’ll turn data into actionable improvements for our career sites and branding platforms.

You will partner with the Web Experience Specialist and cross-functional teams to drive SEO, tagging, CRO and continuous improvement, communicating insights clearly to boost engagement and conversions.