Performance Marketing Specialist - Construction

EG; København; Hybrid; DKK 700,000 - 1,000,000; Full time

Job summary

EG Construction is seeking a Performance Marketing Specialist to own the lead engine across the Nordics and UK. You will manage paid media on LinkedIn, Google, YouTube and Meta, optimize landing pages, and partner with a Copenhagen agency. The role is hybrid from Copenhagen, reporting to the Marketing Director.

The ideal candidate has 3+ years in performance marketing, strong Google/Meta Ads skills, and a data-driven mindset focused on pipeline and revenue. English is the working language.

Qualifications

• 3+ years of hands-on performance marketing experience.
• Deep expertise in Google Ads and Meta Ads.
• Strong understanding of lead generation mechanics and marketing attribution.
• Hands-on experience with conversion rate optimisation and A/B testing.
• Experience with Google Analytics and Google Tag Manager.
• Active use of AI to automate repetitive workflows; building AI skills is a plus.
• Analytical and commercially minded with focus on pipeline and revenue.
• Comfortable owning both strategy and execution with an independent, structured approach.
• Fluent in English; Danish not required.

Responsibilities

• Own paid media across LinkedIn, Google, YouTube and Meta to generate qualified leads, pipeline and revenue.
• Own conversion on websites and landing pages; test fixes to lift conversions.
• Ensure tracking and attribution from first click to close.
• Run experiments across channels, creatives, targeting and landing pages.
• Manage the relationship with the Copenhagen-based marketing agency.
• Own budgets tied to growth targets and report clearly to leadership.
• Use AI and automation to scale campaigns and speed up testing.

Skills

Performance marketing

Google Ads

Meta Ads

CRO / landing pages

A/B testing

Google Analytics

Google Tag Manager

AI in marketing

Marketing attribution

Pipeline and revenue mindset

Tools

Salesforce

Job description

Own EG Construction’s lead engine and turn paid media spend into qualified leads, pipeline and revenue.

Do you want to own a lead engine and use AI to turn paid spend into pipeline? Are you analytical, commercially minded and ready to set the agenda?

Then you might be our new Performance Marketing Specialist!

As part of the department

EG Construction builds software for the construction industry. As Performance Marketing Specialist, you will own our lead engine across the Nordics and the UK, from paid media on LinkedIn, Google, YouTube and Meta to the landing pages and website journeys that turn visitors into leads. You will own the relationship with our digital marketing agency in Copenhagen and handle the day-to-day work.

You will join our Construction marketing team of around 10 people across Denmark, Norway and Finland, covering planning and content, digital marketing, events and partnerships, customer growth and lifecycle. We’re part of a wider marketing community of more than 30 marketers in EG, so you will have a bigger network of specialists to learn from.

You will work closely with content & planning, product and sales on messaging, creatives and formats. You will also build a close relationship with sales, so you know what happens to the leads once they come in. You will report to Kristoffer Ellebye Larsen, Marketing Director, Construction. The role is based in our new offices at Marmormolen in Nordhavn, Copenhagen, with hybrid working.

Your role: Own the Lead Engine

• Own paid media and lead generation across LinkedIn, Google, YouTube and Meta, and turn spend into qualified leads, pipeline and revenue.
• Own conversion on our websites and landing pages. Find where visitors drop off, test fixes and lift conversion rates.
• Make sure tracking and attribution hold up, so we can follow a lead from first click to closed deal.
• Run experiments across channels, creatives, targeting, landing pages and offers.
• Manage the relationship and daily work with our performance marketing agency in Copenhagen.
• Own budgets tied to growth targets and report clearly to marketing leadership, with numbers you can trust.
• Use AI and automation to scale campaigns, speed up testing and get qualified leads to sales faster.

You are the ideal candidate if you

About We care more about what you can do than what your CV looks like. Here's what will set you up for success:

Must-have

• Have 3+ years of hands‑on performance marketing experience.
• Have deep expertise in Google Ads and Meta Ads, and a strong understanding of lead generation mechanics and marketing attribution.
• Have hands‑on experience with conversion rate optimisation, A/B testing and tools like Google Analytics and Google Tag Manager.
• Use AI actively in your daily work. You spot repetitive workflows and want to automate them. Experience building your own AI skills or agents, for example with Claude, is a big plus.
• Are analytical and commercially minded. You think in pipeline, CAC efficiency and revenue contribution, and you look at the whole funnel, not just the channel.
• Are comfortable owning both strategy and execution, work independently in a structured way and have the drive to set the agenda.
• Speak and write English fluently. English is our working language, so you don't need to speak Danish to apply.

Nice to have

• Experience with a CRM such as Salesforce.
• Experience working with marketing agencies.
• Speak Danish or another Scandinavian language.

What's in it for you?

• Real ownership - A role with real ownership, a direct line to the Marketing Director and a budget that's tied to results.
• Meaningful impact - Turn paid spend into qualified leads, pipeline and revenue across five markets, and see the direct impact of your work on how EG Construction grows.
• Growth mandate - Help shape a team that is being rebuilt around specialist roles, with room to test new ideas and set the standard for performance marketing at EG Construction.
• AI-enabled work - Use AI and emerging tools as a core part of how you work, not an afterthought.
• Collaborative culture - We're a small, collaborative team across Denmark, Norway and Finland, and we like to keep things practical and have fun doing it. Trust, openness and no politics are how we work.

Our Values

Lead the Industry - We don't just serve our industries - we lead them. We bring deep expertise, set new standards, and help our customers stay ahead.

Make it Happen - We take ownership, move fast, and deliver real impact. When we say we'll do something, it gets done – no excuses, no politics.

Stronger Together - We are a global team shaped by Scandinavian values. The best software - and the best teams - are built on trust, openness, and collaboration across borders.

We look forward to hearing from you!

At EG, we build software that makes a difference.

Our industry-specific software help people and businesses work smarter every day. From doctors spending more time with patients to builders running safer, more efficient projects.

Our software is built by peers from the industry and backed by EG’s scale for stability, innovation, and security.

If you’re ambitious, curious, and take pride in ownership, you’ll thrive here. You’ll be trusted to grow your skills, shape meaningful solutions, and make an impact together with talented colleagues across borders.

Join us in creating software that works for people - not software that makes people work.

Visit ourcareer pagesto meet some of your future colleagues, explore our culture, and watch our video "We Make a Difference".

Learn more about EGhere.

- Onsite