Web Performance & Analytics Lead

Specsavers; Nordhavn; Hybrid; DKK 700,000 - 900,000; Full time

Job summary

Specsavers in Denmark (Nordhavn) is looking for a Web Performance Specialist to own website analytics, performance measurement and optimisation across our career sites and digital branding platforms for Northern Europe.

You’ll partner with the Employer & Clinical Branding team and Web Experience Specialist, translating data into actionable insights that guide SEO, user journeys and conversion improvements.

Qualifications

• Experience using web analytics and performance data to identify opportunities, prioritise improvements and measure impact.
• Hands-on knowledge with digital measurement and reporting tools, including analytics, tracking and tag management platforms.
• Ability to translate complex data into clear insights and persuasive recommendations for different stakeholders.
• Experience working with content management systems and supporting day-to-day website operations, including brief developers on publishing, quality assurance and issue resolution.
• Good understanding of discoverability optimization, conversion rate optimisation, user journeys, and testing.

Responsibilities

• Own website tracking, analytics and performance measurement across our digital ecosystem, ensuring reliable and actionable data.
• Analyse website performance and user behaviour, translating insights into recommendations and set KPI’s that improve engagement and conversion.
• Drive and lead the discoverability of our web sites in accordance with our funnel strategy, using SEO, generative engine optimisation and close collaboration with both strategic and tactical efforts across stakeholders
• Support the operation, maintenance and continuous improvement of websites, including troubleshooting issues and coordinating fixes with relevant stakeholders.
• Coordinate the operation and maintenance of our clinical community website in collaboration with relevant stakeholders.
• Work closely with the Web Experience Specialist and wider team on website projects, platform enhancements and performance improvements.
• Collaborate efficiently with developers and technical partners, explaining business needs clearly and understanding technical possibilities, dependencies and limitations.

Skills

Web analytics

Performance optimisation

Data storytelling

A/B testing

SEO

Tools

Tag management

CMS familiarity

Job description

Specsavers in Denmark (Nordhavn) is looking for a Web Performance Specialist to own website analytics, performance measurement and optimisation across our career sites and digital branding platforms for Northern Europe.

You’ll partner with the Employer & Clinical Branding team and Web Experience Specialist, translating data into actionable insights that guide SEO, user journeys and conversion improvements.