We Programmatic Media Associate

the LEGO Group; København; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid workplace with 3 days in office

Job summary

LEGO Group is seeking a Programmatic Media Associate to support the Western Europe media team in delivering effective programmatic campaigns that balance brand building and business impact. You’ll help execute media strategies and campaign delivery across internal and external partnerships in a hybrid setup.

This role offers a chance to build a programmatic function, learn from experienced specialists, and help future-proof media activity while exploring AI, retail media, and privacy trends.

Qualifications

• Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
• Applied experience across the global media landscape and digital advertising environment.
• Built media activity or campaign plans across Western European markets.
• Managed complex campaign delivery, projects, or operational work with appropriate governance and execution standards.
• Executed paid social media campaigns alongside broader digital media activity.
• Applied experience within ad tech ecosystems and digital media platforms.
• Worked within a retail or consumer-focused environment.
• Supported programmatic media initiatives as a subject matter resource within a team.

Responsibilities

• Support the execution of the LEGO Group's programmatic media strategy across Western Europe.
• Help ensure media investments follow global standards and deliver strong business outcomes.
• Build relationships with internal stakeholders, media partners, and agency teams.
• Contribute to embedding new ways of working as the programmatic function continues to grow.
• Explore emerging trends such as artificial intelligence, retail media, and changes in digital privacy.

Skills

Programmatic campaigns

Global media experience

Campaigns in Western Europe

Campaign delivery management

Tools

The Trade Desk

Amazon DSP

DV360

Job description

Job Description

Just imagine helping shape data-driven digital media campaigns that connect millions of fans and customers with the LEGO® brand. Then make it real.

About the role

As our Programmatic Media Associate, you'll support the LEGO Group's Western Europe media team in delivering effective programmatic campaigns that balance brand building and business impact. You'll help execute media strategies, support campaign delivery, work across internal and external partnerships, and contribute to the growth of digital in-housing capabilities. It's a chance to build a programmatic function, learn from experienced specialists, and help future-proof media activity in a changing digital landscape.

Required Qualifications

• Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
• Applied experience across the global media landscape and digital advertising environment.
• Built media activity or campaign plans across Western European markets.
• Managed complex campaign delivery, projects, or operational work with appropriate governance and execution standards.

Preferred Qualifications

• Executed paid social media campaigns alongside broader digital media activity.
• Applied experience within ad tech ecosystems and digital media platforms.
• Worked within a retail or consumer-focused environment.
• Supported programmatic media initiatives as a subject matter resource within a team.

What you'll build

• Support the execution of the LEGO Group's programmatic media strategy across Western Europe.
• Help ensure media investments follow global standards and deliver strong business outcomes.
• Build relationships with internal stakeholders, media partners, and agency teams.
• Contribute to embedding new ways of working as the programmatic function continues to grow.
• Explore emerging trends such as artificial intelligence, retail media, and changes in digital privacy.

If you've worked in a role where you've managed campaigns through programmatic platforms and helped coordinate digital media activity, you'll feel at home here. What matters most is your ability to apply practical media knowledge, build trusted relationships, and contribute to a strong campaign ecosystem.

Life on the team

You’ll join the Global Media Activation team, a group focused on delivering data-driven digital media experiences for millions of fans and customers. The team works closely together in a hybrid rhythm and values collaboration, learning, and curiosity. You'll partner with colleagues across media planning and paid social media while developing your strategic thinking, stakeholder management skills, and understanding of ethical marketing practices. We're building new capabilities, testing new ideas, and supporting one another as we grow.

What success looks like

Success means becoming a trusted contributor to the programmatic media function, helping deliver well-executed campaigns and strong partnerships across the region. Over time, you'll build confidence in new technologies, support innovative campaign approaches, and play a meaningful role in embedding new ways of working. You'll work closely with the wider Global Media Activation team, including media planning and paid social media colleagues, as the team continues to expand its capabilities over time.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.