WE Programmatic Media Associate

lego; København; Hybrid; DKK 614,000 - 949,000; Full time

Benefits offered by this job

Family Care Leave

Insurance (life and disability)

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group is seeking a Programmatic Media Associate to help execute and optimize data-driven programmatic campaigns across Western Europe. You will collaborate with the Global Media Activation team to balance brand building with business impact and to grow in-housing capabilities.

This role offers hybrid working arrangements, exposure to leading ad tech platforms, and opportunities to influence emerging trends in AI, retail media, and privacy.

Qualifications

• Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
• Applied experience across the global media landscape and digital advertising environment.
• Built media activity or campaign plans across Western European markets.

Responsibilities

• Support the execution of the LEGO Group's programmatic media strategy across Western Europe.
• Help ensure media investments follow global standards and deliver strong business outcomes.
• Build relationships with internal stakeholders, media partners, and agency teams.
• Contribute to embedding new ways of working as the programmatic function grows.
• Explore emerging trends such as AI, retail media, and changes in digital privacy.

Skills

Programmatic platforms

Campaign delivery

Western Europe campaigns

Stakeholder collaboration

Ad tech ecosystems

Tools

The Trade Desk

Amazon DSP

DV360

Job description

About the role

Just imagine helping shape data-driven digital media campaigns that connect millions of fans and customers with the LEGO® brand. Then make it real.

As our Programmatic Media Associate, you’ll support the LEGO Group's Western Europe media team in delivering effective programmatic campaigns that balance brand building and business impact. You’ll help execute media strategies, support campaign delivery, work across internal and external partnerships, and contribute to the growth of digital in-housing capabilities. It's a chance to build a programmatic function, learn from experienced specialists, and help future‑proof media activity in a changing digital landscape.

Required Qualifications

• Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
• Applied experience across the global media landscape and digital advertising environment.
• Built media activity or campaign plans across Western European markets.
• Managed complex campaign delivery, projects, or operational work with appropriate governance and execution standards.

Preferred Qualifications

• Executed paid social media campaigns alongside broader digital media activity.
• Applied experience within ad tech ecosystems and digital media platforms.
• Worked within a retail or consumer‑focused environment.
• Supported programmatic media initiatives as a subject matter resource within a team.

What you'll build

• Support the execution of the LEGO Group's programmatic media strategy across Western Europe.
• Help ensure media investments follow global standards and deliver strong business outcomes.
• Build relationships with internal stakeholders, media partners, and agency teams.
• Contribute to embedding new ways of working as the programmatic function continues to grow.
• Explore emerging trends such as artificial intelligence, retail media, and changes in digital privacy.

Life on the team

You’ll join the Global Media Activation team, a group focused on delivering data‑driven digital media experiences for millions of fans and customers. The team works closely together in a hybrid rhythm and values collaboration, learning, and curiosity. You’ll partner with colleagues across media planning and paid social media while developing your strategic thinking, stakeholder management skills, and understanding of ethical marketing practices. We’re building new capabilities, testing new ideas, and supporting one another as we grow.

What success looks like

Success means becoming a trusted contributor to the programmatic media function, helping deliver well‑executed campaigns and strong partnerships across the region. Over time, you’ll build confidence in new technologies, support innovative campaign approaches, and play a meaningful role in embedding new ways of working.

You’ll work closely with the wider Global Media Activation team, including media planning and paid social media colleagues, as the team continues to expand its capabilities over time.

What's in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity