WE Programmatic Media Senior Associate

the LEGO Group; København; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life Insurance

Disability Insurance

Headspace Wellness

Colleague Discount

Bonus Scheme

Hybrid Work Model

Job summary

LEGO Group is seeking a Senior Associate, Programmatic Media to lead data-driven, high-impact digital campaigns across Western Europe, collaborating with internal teams and external partners to optimize media investments for brand and commercial outcomes. Copenhagen will serve as the base, with hybrid work flexibility to support global initiatives.

You will drive media strategy, ensure governance, and mentor a programmatic team while navigating industry trends and privacy considerations in a

Qualifications

• Experience in digital and programmatic media at scale.
• Proven track record in media transformation and data-driven marketing.
• Knowledge of global media landscape, ad tech, and evolving privacy/regulatory environment.
• Experience deploying campaigns on major platforms.

Responsibilities

• Drive programmatic media strategy aligned with brand and business goals.
• Lead and coach a high-performing programmatic team.
• Build strong internal and external partnerships.
• Stay ahead of industry trends and ad tech developments.

Skills

Programmatic media

Digital media

Cross-functional collaboration

Team leadership

Stakeholder influence

Tools

The Trade Desk

Amazon DSP

DV360

Job description

Join the LEGO Group as a Senior Associate, Programmatic Media, and support us in delivering data‑driven, high‑impact digital media campaigns that connect the LEGO Group with millions of fans in Western Europe. This role combines critical thinking, cross‑functional partnerships, and platform expertise to help build our media approach in a fast‑evolving digital landscape.

As a programmatic guide in Western Europe you’ll implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!

Core Responsibilities

• Media Strategy & Vision – Support in driving and delivering the LEGO Group’s Selection of key initiatives programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including championing a data‑driven, consumer‑centric approach to media planning and buying that drives both long‑term brand equity and short‑term performance.
• Investment Stewardship & Governance – Establish ensure global standards are followed and met, delivering the strongest return for the LEGO Group.
• Team Leadership & Capability Building – Build, lead, and inspire a high‑performing programmatic team, while coaching local teams on best practices, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning.
• Stakeholder & Executive Influence – Serve as a subject matter expert for programmatic media, engaging with leadership, Brand Manager, key stakeholders, and external partners to drive alignment and advocacy.
• Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future‑proof our digital media strategy.

Do you have what it takes?

• Shown experience in digital and programmatic media.
• Proven success in media transformation, digital innovation, or data‑driven marketing at scale.
• Knowledge of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along with a proven track record of campaign deployment.
• Measurable practical experience using essential tools such as The Trade Desk, Amazon DSP, and DV360.
• A desire to be curious and to learn and develop, both within the programmatic media specialism and more holistically.
• A commitment to purpose‑driven, ethical marketing in line with the LEGO Group’s values and mission.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.