Paid Social Media Associate

LEGO System A/S; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Life and Disability Insurance

Headspace Wellness App

Colleague Discount

Global Bonus Scheme

Hybrid Work Model

Job summary

The LEGO Group in Copenhagen is seeking an experienced leader to drive our paid social activation and strategy within the Global Media Activation Team. You will lead world-class social campaigns, optimize media spend, and enhance campaign effectiveness across multiple platforms.

You will work with creative teams on platform-native content, run A/B tests, and ensure robust data tracking with pixels and APIs.

Qualifications

• Experience leading paid social campaigns.
• Strong knowledge of the global media landscape and ad tech ecosystem.
• Hands-on with major platforms and measurement tools.

Responsibilities

• Drive paid social strategy and execution across Meta, TikTok, Snapchat and Pinterest.
• Manage daily ad campaigns and optimize media spend.
• Develop custom audiences and targeting roadmaps.
• Monitor spend and reallocate budgets to maximize performance.

Skills

Media strategy

Campaign management

Audience targeting

Budget optimization

Creative testing

Tools

Meta Business Manager

TikTok Ads Manager

Google Ads

DV360

Job description

Job DescriptionJoin the LEGO Group: Shape the Future of Digital Advertising in Western Europe!Are you ready to lead the charge in transforming digital advertising for the LEGO Group? We're seeking an experienced media leader to drive our paid social media activation and strategy within the Global Media Activation Team.Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!****Please apply with an English CV********No relocation support offered****Oct 1st -Start dateAbout the Role:As part of a pioneering team, you will be instrumental in connecting with kids, parents, and fans through innovative digital advertising. Your expertise will bring our vision to life by executing world-class social media campaigns, optimizing media spend, and enhancing campaign effectiveness. This is your chance to be at the forefront of defining the LEGO Group’s digital future.Key Responsibilities:Media Strategy & Vision: Collaborate to drive key initiatives using Paid Social media platforms.Campaign Setup & Execution: Manage daily ad campaigns across Meta Ads Manager, TikTok Center, Snapchat Ads Manager, and Pinterest.Audience & Targeting Strategy: Develop custom audiences and targeting roadmaps.Optimization & Budgeting: Monitor spend and reallocate budgets to maximize performance.Creative Strategy & A/B Testing: Partner with creative teams for platform-native content and run structured tests.Pixel & Tracking Management: Ensure accurate data tracking with Social Conversions API, TikTok Pixel, and more.Stakeholder Influence: Engage with leadership and partners to drive alignment and advocacy.Innovation & Tech Strategy: Stay ahead of industry trends and technologies to future-proof our strategy.What You Bring:Extensive knowledge of the global media landscape and ad tech ecosystem.Hands-on experience with tools like Meta Business Manager, TikTok Ads Manager, and Google Ads/DV360.A commitment to ethical marketing aligned with the LEGO Group’s values.Why Join Us?This is more than a job; it's an opportunity to craft world-class campaigns and build robust processes that will define the LEGO Group’s digital effectiveness. If you're passionate about purpose-driven marketing and ready to make a significant impact, we want to hear from you!Join the global LEGO family!What’s in it for you? Here are some of what to expect:Family Care Leave – We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are basedColleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Build your career brick by brick at the LEGO Group.Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.What’s in it for you?Here is what you can expect:Family Care Leave - We offer enhanced paid leave options for those important times.Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.Thank you for sharing our global commitment to Children’s Rights.Just imagine building your dream career.Then make it real.Join the LEGO team today.