WE Programmatic Media Associate

1001 LEGO System A/S; København; Hybrid; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Life and Disability Insurance

Wellbeing Resources

Colleague Discount

Bonus Scheme

Hybrid Work Policy

Job summary

LEGO Group is seeking a Programmatic Media Associate to help execute data-driven campaigns across Western Europe. You will support the Global Media Activation team, collaborate with media partners and internal stakeholders, and help scale in-housing capabilities while building a robust programmatic function.

You will apply experience with The Trade Desk, DV360 or Amazon DSP, manage campaign delivery with governance, and contribute to smart, privacy-conscious media strategies that deliver strong

Qualifications

• Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
• Experience across the global media landscape and digital advertising environments.
• Built media activity or campaign plans across Western European markets.
• Managed complex campaign delivery with governance and execution standards.

Responsibilities

• Support the execution of the LEGO Group's programmatic media strategy across Western Europe.
• Help ensure media investments follow global standards and deliver strong business outcomes.
• Build relationships with internal stakeholders, media partners, and agency teams.
• Contribute to embedding new ways of working as the programmatic function grows.

Skills

Programmatic campaign execution

Global media experience

Western European market knowledge

Campaign delivery governance

Job description

About the role

Just imagine helping shape data-driven digital media campaigns that connect millions of fans and customers with the LEGO® brand. Then make it real.

As our Programmatic Media Associate, you'll support the LEGO Group's Western Europe media team in delivering effective programmatic campaigns that balance brand building and business impact. You'll help execute media strategies, support campaign delivery, work across internal and external partnerships, and contribute to the growth of digital in-housing capabilities. It's a chance to build a programmatic function, learn from experienced specialists, and help future-proof media activity in a changing digital landscape.

Required Qualifications

• Delivered campaigns using programmatic platforms such as The Trade Desk, Amazon DSP, or DV360.
• Applied experience across the global media landscape and digital advertising environment.
• Built media activity or campaign plans across Western European markets.
• Managed complex campaign delivery, projects, or operational work with appropriate governance and execution standards.

Preferred Qualifications

• Executed paid social media campaigns alongside broader digital media activity.
• Applied experience within ad tech ecosystems and digital media platforms.
• Worked within a retail or consumer-focused environment.
• Supported programmatic media initiatives as a subject matter resource within a team.

What you’ll build

Support the execution of the LEGO Group's programmatic media strategy across Western Europe. Help ensure media investments follow global standards and deliver strong business outcomes. Build relationships with internal stakeholders, media partners, and agency teams. Contribute to embedding new ways of working as the programmatic function continues to grow. Explore emerging trends such as artificial intelligence, retail media, and changes in digital privacy. If you've worked in a role where you've managed campaigns through programmatic platforms and helped coordinate digital media activity, you'll feel at home here. What matters most is your ability to apply practical media knowledge, build trusted relationships, and contribute to a strong campaign ecosystem.

Life on the team

You’ll join the Global Media Activation team, a group focused on delivering data-driven digital media experiences for millions of fans and customers. The team works closely together in a hybrid rhythm and values collaboration, learning, and curiosity. You’ll partner with colleagues across media planning and paid social media while developing your strategic thinking, stakeholder management skills, and understanding of ethical marketing practices. We're building new capabilities, testing new ideas, and supporting one another as we grow.

What success looks like

Success means becoming a trusted contributor to the programmatic media function, helping deliver well-executed campaigns and strong partnerships across the region. Over time, you’ll build confidence in new technologies, support innovative campaign approaches, and play a meaningful role in embedding new ways of working. You’ll work closely with the wider Global Media Activation team, including media planning and paid social media colleagues, as the team continues to expand its capabilities over time.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Company Culture

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Restoring Joy

Just imagine building your dream career. Then make it real.

Join the LEGO® team today.

It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".