Strategic Surgical Brand Marketing Manager

Alcon Laboratories, Inc.; København; On-site; DKK 800,000 - 1,200,000; Full time

Job summary

Alcon in Copenhagen seeks a Manager, Surgical Product & Brand Marketing to drive product and brand strategies for the Danish market, translating market insights into impactful campaigns across the product lifecycle.

You will collaborate with Sales, Medical Affairs, and Global Marketing to identify opportunities, lead cross-functional teams, and deliver portfolio growth while enhancing patient and professional outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of experience in Product Marketing, Brand Management, Commercial Marketing, or a related commercial role.
• Experience within healthcare, medical devices, pharmaceuticals, or a regulated industry is preferred.
• Strong analytical and strategic thinking, with the ability to translate insights into actionable plans.
• Excellent stakeholder management, communication, and influencing skills, with the ability to lead cross-functional initiatives.

Responsibilities

• Collaborate with Sales, Medical Affairs, Professional Education, and Global Marketing to identify market opportunities and address customer needs within the Surgical business.
• Develop and execute product and brand strategies, promotional campaigns, and tactical marketing plans that drive product adoption and business growth.
• Generate customer and market insights through research and competitive analysis to inform strategic decisions.
• Monitor product performance, forecasts, budgets, and key metrics to optimize portfolio growth and profitability.
• Lead cross-functional brand teams and marketing initiatives to ensure effective execution of local and regional campaigns.

Skills

Product Marketing

Brand Management

Commercial Marketing

Stakeholder Mgmt

Analytical Thinking

Education

Bachelor's degree in Marketing/Business/Life Sciences

Job description

Alcon in Copenhagen seeks a Manager, Surgical Product & Brand Marketing to drive product and brand strategies for the Danish market, translating market insights into impactful campaigns across the product lifecycle.

You will collaborate with Sales, Medical Affairs, and Global Marketing to identify opportunities, lead cross-functional teams, and deliver portfolio growth while enhancing patient and professional outcomes.